Your visitors won’t stay on your website for very long if it’s full of mistakes.
You want a website that’ll set your business apart from all the other websites out there, but even small mistakes will only put you behind. If these small mistakes prevent a person from interacting with your website quickly and easily, they’ll leave and find what they’re looking for somewhere else.
That’s why you need to find a better way to web.
Take a look at these 10 common mistakes that ruin a website.
1. There Are a Lot of Typos
Typos might seem like small mistakes, but they can have a huge impact on your image. How can a person trust your product if you can’t even spell your company name right?
The problem with typos is they’re easy to make, and you don’t realize you’re making them. That makes them hard to correct.
So spend some extra time proofreading your content before publishing anything on your website. It will only take a few extra minutes, and you can cut out those pesky mistakes.
2. It Looks Too Good
Is it possible for a website to look too good?
If you’ve traded looks for functionality, then yes. Good looks don’t mean anything if your customers can’t figure out how to get around.
A usable website is much more important than a pretty one. Pick a simple theme or template and spend some time testing the usability of your website. Take yourself through the steps a visitor has to go through to find any places they might get stuck.
3. Unclear Call to Action
Congratulations! You’re attracting visitors to your website. Now, are they doing what you want them to do?
If not, you have a problem.
Have you clearly told them what to do next? Customers who are interested in your product won’t be able to buy it if they don’t know how.
Make your call to action button stand out by turning it a contrasting color. For example, if your website is predominantly green, you call to action button should be red. If you aren’t sure what color contrasts with your website, find a color wheel and pick the color opposite your main one.
4. Not Backing Up Your Website
If you don’t backup your website, you will lose everything should something happen to it. And as a business owner, you should always prepare for the worst.
Even if you have a stored copy of your original website somewhere, you’ll have lost important historical data for your website.
There are a lot of tools that let you backup your website. So before your website gets wiped out by one of the many malicious applications out there, make sure you have a backup.
5. You Don’t Have Good Security
Proper security keeps hackers out of your business so they can’t vandalize anything. Dealing with a hacker when they’ve already gotten in can be time-consuming and difficult.
And if the vandalism lasts long enough, it can damage your reputation and make you lose customers.
That’s something your business probably can’t afford.
6. It’s Too Slow
Humans have shorter attention spans than goldfish.
Goldfish can focus for nine seconds before they start losing focus. In today’s world of fast internet and digital devices, humans start losing focus after seven to eight seconds.
That means your website has to catch a persons attention in less than seven seconds. If you don’t they’ll go find the product they’re looking for somewhere else.
That also means your website can’t be slow. In fact, if your website is only 250 milliseconds slower than your competitors, you will lose visitors.
7. It’s Full of Bugs
The key features of your website should be able to function across multiple different browsers.
Nothing will frustrate your visitors more or drive them away faster than a popup that says something like “Something went wrong while displaying this webpage. To continue, reload or go to another page.”
To prevent bugs like this from happening, make sure you stay up to date with releases that might affect your website. Major browsers develop and release new versions all the time.
8. You Have a Testimonials Page
How often do you purposefully click on the testimonials page when you’re visiting a website? If you’re like most people, not very often.
But of course, you want your visitors and potential customers to see positive feedback about your product. Instead of keeping all the testimonials on a specific testimonials page, you should spread your testimonials throughout the website.
That way people can see the positive reviews as they’re looking through the rest of your website.
9. You Don’t Have a Team Page
Unlike the testimonials page, your website should have a team page.
People want to know who they’re buying from, and seeing members of the team can build trust. It lets your customers know the faces behind the website, which can make visitors more comfortable about doing business with you.
Creating a team page also gives you the opportunity to rank in search engines if someone searches your name. But this only works with individual group pages. When all the team members are on the same page, Google won’t know which person to rate that page for.
If you need help figuring out this type of ranking, find an SEO service that can help.
10. It’s Not Mobile Friendly
Over 50% of search queries come from mobile devices. Imagine how much traffic you’re missing out on if your website isn’t mobile-friendly.
Switching to a mobile-friendly website opens you up to a new customers base. Besides, if you don’t have a mobile-friendly website, customers who’re looking for your product on your phone will head to one of your competitors instead.
A mobile-friendly website exposes you to more potential buyers and gives you an edge over your competition.
Finding a Better Way to Web
Even small mistakes can kill your website. If your website takes a few milliseconds too long to load, doesn’t function the way it should, or is full of bugs, your customers are going to leave and find what they’re looking for somewhere else.
If you’re looking for a better way to web, spend some extra time proofreading and testing your website to make sure it’s running at the standard you want. For a bit more of your time, you can get rid of these types of issues.
Do you need any website support? Head over to our quick check page and let us know how we can help.