Nearly 88% of consumers are less likely to return to a site after a negative experience. This statistic proves how crucial it is to establish a positive first impression.
Business owners can do this by ensuring elements of a website are user-friendly, quick to load, and have a strong call-to-action.
Don’t know the top 10 most important elements? No worries, we’ve got you covered. Here’s everything you need to know.
1. Harness the Power of Content Marketing
One of the most important website elements is producing long content. The ideal blog post length for SEO is 2,000 and 2,500 words.
Sites with longer copy rank higher on search engines but it’s important to take readability into account. The perfect blend will depend on your niche, competition, and audience.
Perfect grammar and spelling are important as search engines won’t show a page of content that’s riddled with errors. To be safe, read your copy twice before publishing. You can even hire an editor to proofread everything so your website ranks higher.
Other elements of a good website include making your site mobile-friendly. If a customer lands on your page and it’s unorganized or difficult to read, they’ll most likely leave.
But when you create a mobile-friendly website, you streamline the experience. This means you’ll have a better chance of converting customers and a better SEO ranking.
3. High-Quality Comments
Comments from customers are an important part of website design elements.
Moderate your comments and encourage readers to leave a positive one. Always remember to reply so you engage with customers and boost your SEO ranking.
Comments also create a community and increase traffic and interactions with your website. They’re also free content as comments become part of your page and Google’s index.
4. Your Contact Details
When considering elements of good web design, always display your contact information otherwise your business looks fake.
- Physical address
- Phone number
- Links to social media channels
You should also craft an engaging ‘About Us’ page so you can introduce your team and outline your company’s story.
Another one of the most effective elements of web design is ensuring the site is easy-to-navigate.
Customers shouldn’t struggle to find your products on your website. To avoid this, divide categories clearly by using sub-categories so your page isn’t cluttered. Also, ensure all navigation elements are clickable links with accurate titles.
The search results page must produce relevant results. For instance, they must show related items or the similar products you offer.
You should also ensure every clickable image has ALT text so visitors know what the link is regardless of which device they’re viewing your site on.
6. Great Page Loading Speed
A web page should take two to five seconds to load.
Page loading speed is important as it results in happy customers and better conversion rates. Invest in a good web hosting service to avoid technical glitches that could harm your business’s reputation.
7. Fantastic Visual Design
Around 75% of a website’s credibility comes from its design.
A well-designed site makes an impact as it entices customers to stay on your page and learn about your business. You can also strengthen your brand’s identity by using the same fonts, styles, and layouts across every web page.
If it’s inconsistent, users will go to a competitor that has a more professional site.
8. Strong CMS Infrastructure
Think of a content management system (CMS) as the bones of your website.
The platform of your site affects its usability, performance, and how easily you can update your content and engage with customers.
Find a CMS that is SEO-friendly, lets you edit from any device, and is secure to prevent hacking attempts. Your chosen CMS must also have a community of developers to help you if a problem arises.
9. Clear Call-to-Action
It’s important to tell visitors what you want them to do on your site. Call-to-actions include an ‘order now’ button, your contact numbers, or a ‘request a quote’ option.
Your website should lead visitors to more information about your product until an effective call-to-action convinces them to invest even if they weren’t initially planning to.
Web designers know to add contact information in the top right of the page and add links to their valuable web content in the footer.
The call-to-action button must also be a different color from the rest of the website so it stands out.
10. Create the Perfect Home Page
Think of creating a strong homepage as an elevator pitch.
Your homepage must create a good first impression, give a clear outline of what your service is, and whether there are any promotions. Also ensure your logo, promo message, and tagline are perfect so visitors are inspired to browse your website further.
Even if it’s not on your home page, state all policies as they’ll help you from a legal perspective.
For instance, outline your return policy or money-back guarantee if you’re an e-commerce company so visitors are more likely to invest in your business.
These Are The Important Elements Of a Website
There are many important elements of a website to consider. Your site must be optimized for mobile devices and should be easy-to-navigate. You must also craft a brilliant home page to help turn business leads into conversions.
For best results, consult with a web design agency so they can craft the perfect site for your business. Good luck!
Did you find this article helpful? If so, check out our other Technology-related content for useful tips.