5 Tips to Boost Your Creative Marketing Plan

Creative Marketing

Great marketing is never easy. There’s no one single approach for a successful marketing campaign.

The digital landscape has made marketing especially competitive. You can spend your days handling social media accounts, SEO campaigns, and blog posts and still not see results.

Forget about all the rules of marketing. To stand out in the modern world you have to get creative.

Are you looking for inspiration to help you with your creative marketing plan? Don’t miss out on these 5 tips that will help you boost your marketing strategy.

1. Promote Reviews on Social Media

Great word-of-mouth is key for any business. The only thing that’s changed is the way people converse.

Whether you like it or not, social media reviews are integral to success. Consider this: 88% of consumers trust online reviews as much as personal recommendations.

Use positive customer or product reviews on Facebook to your advantage. You can post good reviews and testimonials on your social media pages to garner more trust from consumers.

A great review means nothing if your audience can’t find it.

2. Carve out and Dominate a Niche

The competition for online views has never been fiercer. It’s your job to stand out from the crowd.

One creative marketing tactic is to dominate your niche. There are likely other businesses similar to yours – so how can you stand out?

Try showcasing your expertise to your audience. You can do so by putting yourself in the mind of the consumer and finding creative ways to convey your information.

Blog posts that double as business posts, podcasts, and webinars are all great examples of ways to take control of your niche.

3. Have a Yelp Strategy

You probably pay attention to your website, Facebook page, and Twitter. But what about Yelp?

Yelp is a growing review site where people can connect with local businesses. You might already have a Yelp page – but are you really using it to its full potential?

Double check your categories to make sure they are relevant to people searching for your business. You can also engage with users directly to respond to positive and negative reviews. Upload as much information as possible to make sure you make the most of your page views.

4. Use Other Businesses

You might not be a creative genius. That doesn’t mean you can’t come up with creative marketing.

There are countless other businesses that have had success in online marketing. Use them as a resource to identify good marketing strategies. Sites like Carlos Real are prime examples of what you can do to boost your online presence.

Piggyback on the success of others to have success in your own campaigns. Research what’s worked for both similar businesses and businesses in completely unrelated industries.

You might just learn a thing or two.

5. Talk to Your Customers

All creative marketing does the same thing: It targets potential customers.

What better way to get in the mind of your customers than by actually talking to them? Reach out to your customers on social media to see what they would like to see from your marketing.

Sure, not every response is going to be a winner. But you might also get some insight into your customers that you might otherwise be without.

Start Your Creative Marketing Campaign!

The key to marketing is getting creative. By using these tips, you’ll be well on your way to finding success in your next campaign.

What are you waiting for? Start your next campaign today! Contact us to learn how we can help make sure your message is always “on!”

Ecommerce Marketing: A Beginner’s Guide to SEO and PPC

ecommerce marketing

These days, keeping your business off the internet is not an option. But, if you’re new to the world of ecommerce marketing, it can be hard to know where to start. SEO, PPC, AdWords, what does it all mean?

If you’re a total marketing novice, don’t worry. We’ve put together a great beginner’s guide to help you get results!

What are SEO and PPC?

SEO and PPC are ecommerce marketing practices that can help you spread the word about your business while increasing your revenue.

SEO stands for search engine optimization. Good SEO helps future customers find you online. If your business doesn’t come up near the top of the list of search engine results, chances are it won’t be visited at all.

PPC stands for pay-per-click. It’s a marketing technique that utilizes programs like Google AdWords and Facebook Ads to help business owners promote their websites.

When you combine SEO and PPC, you expose a larger audience to your business and set yourself up for long term success.

Improve SEO and PPC for Ecommerce Marketing

Whether you’re selling silk cut white cigarettes or bedroom furniture, you’ll need to stay on top of your SEO and PPC marketing to improve your business’s bottom line.

Follow these steps to improve your ecommerce marketing strategy.

Focus on Keywords

Using the right keywords is a crucial part of good SEO. It can be hard to compete with major ecommerce sites like Amazon and Walmart. But, by using modified keywords — like “cheap rain coats” instead of “rain coats — you can still give your own site a boost.

The right keywords are also essential for optimizing your ads for PPC marketing. Take the time to do keyword research and create a list of all the keywords that are relevant to your business.

It’s also important to make use of negative keywords. Negative keywords help you control where your ad shows up. For example, if you add the word “free” as a negative keyword, Google AdWords will not show your ad when someone includes the word “free” in their search.

Utilize Social Media

Social media is no longer just for people to connect with their friends. It’s also a massive ecommerce marketing tool.

Facebook has over 1 billion daily active users, and you can reach a huge portion of them with carefully set up PPC ads. Facebook also gives advertisers access to tons of valuable demographic data that you can use to make sure you’re appealing to the right people.

Keep Mobile Devices in Mind

Keep in mind as well that most people these days do their shopping and browsing from a variety of devices. They might start a search on their mobile device and then make their purchase later from a computer.

To help boost your site’s traffic and increase conversions, make sure your site works just as well on a mobile device like a smartphone as it does on a desktop computer.

Keep Your Website Running

Search engines actually penalize websites when they are down.

The longer your site throws out an error code, the more you’re penalized with less prominent search engine rankings. This means fewer visits to your site. So, it’s in your business’s best interests to monitor your site and minimize downtime.

Start Monitoring Your Site Today

Hiring someone to monitor your site and get it back online as soon as possible after a crash will give you more time to focus on other aspects of your business.

At SiteUpTime, we specialize in keeping your site running quickly and smoothly. Contact us today to learn how we can help your business grow!

The Best Performance Testing Tools for Your Adult Site

performance testing tools

There’s no doubt about it: users have high expectations when it comes to website speed and performance.

Let’s look at a few telling stats:

  • 47 percent of users expect a site to load in under 2 seconds.
  • 40 percent of users will abandon a site if it doesn’t load in under 3 seconds.
  • 79 percent of users who are dissatisfied with a site’s performance are less likely to return and make a purchase.

Unfortunately, there’s not much you can do to increase someone’s patience with an adult website. Adult site users are used to getting what they want instantly that a few seconds really does feel like an eternity.

But luckily, there is something you can do about your adult site’s performance and speed.

And it all starts with having the right tools.

Let’s take a look at the top performance testing tools you need for your adult site.

Webpagetest

If you have a slow loading site and you want to quickly learn what the deal is, Webpage test is the performance testing tool for you.

The tool comes with compression testing, caching testing, and waterfall charts. These easy-to-read waterfall charts break down the different components of your site so you can easily pinpoint the source of the slow down on your adult site.

Google Page Speed Insights

Google page speed insights provide testing for both mobile devices and desktops.

However, their default is mobile, and this is no accident. More people are conducting searches on their mobile devices than ever before.

Redbot

Redbot is the performance testing tool you need to check your HTTP headers.

Surprisingly, a lot of sites botch their headers. This can lead to the wrong pages showing up on someone’s browser, poor caching, and diminished CDN effectiveness.

Fiddler

Fiddler is an excellent tool that allows you to debug issues on your adult site in many ways.

With Fiddler, you can troubleshoot issues on your website application, conduct esecurity testing and performance evaluations, and debug traffic.

Fiddler has become quite popular and many developers used it to debug in order to view HTTP requests their computer is sending.

If you have a popular site like Bathmate, this is the tool you need.

Load Impact

This tool conducts monitoring and testing for its users.

You can sign-up for a free, basic test or an in-depth analysis. Load Impact tests your site from multiple locations and then generates a report for your adult website.

If you’re looking for a multiple-web performance testing tool, this one is it.

LoadView

LoadView is an on-demand and fully-managed performance testing tool that allows for hassle-free testing.

Many tools perform tests in headless phantom browsers. Fortunately, LoadView isn’t one of these tools. Instead, it’s a tool that performs its test in actual website browsers. This allows for extremely accurate data that closely emulates real users.

It can be deployed in minutes and there are no contracts required. You only pay for what you use.

Performance Testing Tools: Wrap Up

We hope these tools help you with your adult site.

Have you tried out any of these performance testing tools already? Are there any you think are missing from the list?

Let us know in the comments below.

Website Management: 4 Tips for Updating Your Website

website management

Your website can make or break your business.

Without a clear and efficient strategy for website management, your site could be left outdated and hard to navigate.

And that means fewer visitors and fewer potential customers.

Here we reveal some top tips to help you ensure that your website is consistently relevant and updated.

1. Keep It Simple

When it comes to updating your website there is a danger of making it bigger rather than better. This results in the main focus of your company becoming lost in a busy, overcrowded website.

Customers want websites which are easy to navigate, clean and simple. That means plenty of white space between images and clearly defined sections, as shown here on the EMI shielding paint page.

Choose a limited palette of colors and intersperse text with relevant images. Simplicity is especially important on your homepage as this receives the vast majority of your traffic.

Stripping back your homepage to the bare essentials will also make your ‘call to action’ more prominent, which in turn should increase leads and sales.

2. Interact with Your Site

It can be difficult to know how to update your website when you look at it from the company’s perspective.

Take a step back from your site and try to approach it as a new visitor.  Is your site easy to navigate? Are some pages slow to load? Try to consider common questions your customers have and see how easy it is to find the answers on your site.

If it’s hard to be objective, there are services which monitor your website. You can even request alerts to update you about any errors or issues with your site.

And make a point of visiting websites in the same industry. Rather than copying, use them to inspire you with ideas to adapt your own site. Also, think about what you don’t like about their sites. Your site may be guilty of the same mistakes.

3. Add a Blog

A company blog is the perfect way to update your website, even if you start off with one blog post a month.

A regularly-updated blog adds value and quality to your site. As a result, this helps position your company as an authority in your industry, meaning improved search engine ranking and more traffic.

If you’re not sure what to write about, start with something simple such as a brief explanation or comparison of your leading products. For example, if you sell paint, write an article about matte and gloss paint, explaining which is more suitable for certain paint jobs.

Another good idea for inspiration is to talk to your customer support team. They’ll know what motivates customers to get in touch with your company. These are the people you want to target so write blogs with them in mind.

4. Regularly Check and Update Other Content

If your website already has a regularly updated blog then that’s great, but don’t forget about the rest of your site.

Review all of your main pages to check for outdated or inaccurate information. Perhaps your site has content devoted products you no longer sell, or your FAQs refer to your old return policy.

Your website management strategy should reflect any changes to your business, as these kinds of errors can lead to visitor confusion and customer support issues.

And if you have a testimonials section then make sure to keep this updated too. Even if the testimonials don’t include a date, it’s a good idea to keep things fresh so that visitors know you have a constant stream of satisfied customers.

Make Website Management a Regular Focus

Updating your website should be a regular and ongoing focus for your company, rather than an afterthought.

Keeping up with website management will ensure that your website consistently reflects the changes to your company and the industry as a whole. And, small, regular updates are much easier to implement than drastic changes every now and again.

Are you thinking of updating your website? For more information about website monitoring services, contact us today.

5 Competitive Marketing Strategies to Use on Your Site

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Running a business means always being on your toes. With the competition breathing fire on your back, the last thing you want is them ranking above you on SERPs.

For that reason, you need a powerful campaign that employs competitive marketing strategies to give your products the edge they need to sell. Your products should be able to attract more customers from the same pool your competitors are targeting.

In this post, we’ll discuss some of the strategies that you can start using now to grow your business.

Read on to learn more.

Embrace Local SEO

Local SEO is important if you want to target local customers that are searching for products or services that you’re offering.

Local competition is heating up, and your competitors are aiming for that top spot, too. Using your target keyword and location in your title and meta description is important. The Yoast SEO plugin makes it feasible for you to add these elements while checking your character count.

Claim your page on Google My Business and provide your customers with all the details about your business. This includes your location, address, and contacts.

Use Local Structured Data Markup

Improve your local rankings by using local structured data markup. You can simply add schema markup to your website to make it easy for search engine bots to retrieve information, such as address, products, and reviews.

Most sites are using basic markup, so you can make your business stand by fully implementing markup. You can employ Google’s Structured Data Testing Tool to ensure your markup is done correctly.

If you’re green in coding, Google’s Data Highlighter can help you to mark content using your mouse.

Start Blogging

Blogging is also another great way of driving traffic to your site. Google is putting emphasis on the creation of quality content. So, take the time to write relevant blog posts that your audience can find useful and exciting.

For example, when writing on vape juice, focus on how it’s relevant to users’ health and the main ingredients. Ensure your post provides information on juice flavorings and their side effects. Use anchor texts, such as learn more here, to provide further reading to your readers.

Your posts can be news, how-tos, guides, or research. Each piece of content must be valuable to your targets and powerful enough to induce action. Also, ensure the post are easily accessible on your site. Blogging works effectively if it’s consistent.

Pay Per Click Advertising (PPC)

PPC is a great way for getting traffic to your site. Google and other search engines usually show these ads alongside the search results based on the relevancy of those ads. So, ads are subject to something known as Ad Auction, which is an automated process for selecting ads.

As such, you need to optimize your ads with the right keywords. The right terms will improve the chances of your ads showing on SERPs. Typically, the more your ads appear on SERPs, the higher traffic your site gets.

Leverage the Power of Call-to-Action

When potential customers are on your site, don’t just let them leave without taking action.

You want to invest time in creating powerful call-to-actions (CTAs) to prompt potential clients to request a call, register for a webinar or newsletter, or request a product demo. You CTA should direct your visitor to your landing pages, where they can leave an email to access research data or other valuable offers.

The action to clicking a CTA simply shows that one is a potential client. As such, you need to give them a reason to complete the final steps in your marketing funnel.

Deploy Your Competitive Marketing Strategies!

The aim of marketing is putting your business in the front of the pool that your competitors are targeting, too.

You need to be smart by deploying competitive marketing strategies if you want to enjoy the likelihood of boosting your sales or getting more clients. Don’t panic when your competitors launch their campaigns. Instead, get smart and employ techniques that will ensure the maximum results as possible.

Do you have any question on growing your website? Feel free to get in touch.

Pro Blogger Tip: Always Monitor Your Blog

pro blogger

If your website goes down, it happens, right? Websites just go down.

It’s just a little hiccup and the nerds in charge of fixing it will take care of it. I can go back to being a pro blogger right away. Right?

Maybe not. Even if you already know a lot about how to blog, you may not realize how much money you can lose if your site is down for as little as an hour. More importantly, you may not realize the blog being down is a sign of a much bigger problem.

Let’s take a closer look at why you need to monitor your blog at all times.

Pro Blogger Tip 1: Know What Causes Downtime

Your site may go down for any number of reasons. Such as:

  1. Hardware Failures: Issues with redundancy, multiple power supplies, and network controllers account for half of all website downtime.
  2. Cheap Website Hosting: This is probably the second biggest cause. A lot of the cheaper hosts bite off more than they can chew, and the clients suffer from bloated hosts
  3. Hackers: Not the most common, but definitely the most deadly. If your blog is down it’s possible you’ve been breached
  4. DNS Issues: Either waiting for the DNS to propagate or the DNS has been figured incorrectly
  5. DDoS Attacks: A distributed denial-of-service. Basically, too many people trying to access the server, and it bottlenecks
  6. Poor Maintenance: Either you or your provider need to stay on top of this 24/7
  7. CMS Issues: Compatibility issues will plague even the best content management systems

Pro Blogger Tip 2: Know what a Good Uptime Ratio is and How to Get it

You shouldn’t be fooled by impressive sounding numbers like 90 percent. 90 percent is pretty good, right?

If your site is up 90 percent of the time, that means it’s down:

  • 144 minutes a day. That’s the exact runtime of the movie X-Men: Apocalypse
  • 16.8 hours a week, over two full workdays
  • 72 hours a month, 3 full days
  • 36.5 days a year, more than 5 weeks, in total.

So your conversations with would-be host and providers should not involve any numbers below 99 percent.

How do you maintain good uptime numbers?

  • Use a reliable host
  • Choose a website monitoring provider who can ensure small problems don’t become a massive outage

Pro Blogger Tip 3: Know What Downtime Costs You

Keep in mind, it’s hard to estimate how much downtime can cost you. Some estimates claim it costs a company anywhere from $1 to more than $100,000 every minute a website is down.

It can affect businesses in every sector, like:

The first thing you’re losing is trust in the eyes of your would be reader/ shopper.

How long will you wait for a site that’s not responding? And when it doesn’t respond, what do you do? You go elsewhere. Maybe even to their competition.

“If your server goes down or if you’ve got a 404 page up instead of live content, you could miss out on opportunities,” wrote Jayson DeMers, at Forbes.com.

“A 404 page by itself won’t hurt your rankings badly, but it can leave users with a nasty impression and could cost you traffic and conversions (assuming you still have links pointing to that page).

It’s hard to put a price on exactly how much your blog being down can cost you, particularly if your blog is the driving force behind your e-commerce site.

Jussi Vanto put it beautifully when he said, “Having a downtime on your website is like a retail store with no lights on and the front door closed, but you are still paying for electricity, rent and employee salaries.”

To take it one step further, imagine there is a store right next door that all your customers can go to, to buy anything that you should be offering them. Think they will stick around? Would you?

Pro Blogger Tip 3: Know That Downtime Could Mean a Hack

As we said earlier, your site going down could be a sign that a hacker is in and now has total control of all of your web assets. And likely all of your customers’ information, details, and maybe even their personal banking information.

And customers know this! That’s why they get very, very nervous when they see “Page Cannot be Displayed.”

3 years ago, The Wall Street Journal estimated that the cost of cyber crime in the U.S was about $100 billion a year. Scary, right? Well, a few years later in 2015, British insurance company Lloyd’s said that cyber crime costs $400 billion a year.

Pro Blogger Tip 4: Google Knows Everything

Google sees when your site is sleeping. It knows when it’s awake. It knows if your site is up or down, so be up for goodness sake.

Google wants to crawl your site as often as possible, so they know where everything is, so they can show other people who are looking for you.

“Now, this is all well and good when the site does not go offline frequently. Sadly, when using some hosts, people will see their site go offline often,” wrote Dan Virgillito of SEOBlog.

“This is something that one must avoid as Google will punish the site severely. Without a doubt, when offline for more than a few hours, one can see their rankings all but disappear.”

And your site doesn’t even have to be completely down. A slow load time is also enough to raise Google’s ire enough to punish your site. Google does pay attention to how quickly your pages load, and the overall user experience you give a visitor.

They will reward you for offering a (presumed) good experience and punish your ranking for providing a bad one. So make sure your pages all load quickly, with no lags or 404 screens.

Pro Blogger Tip 5: Hire a Professional

You don’t have the time or the resources to look after all of these things by yourself. So bring in an expert who can monitor your blog and protect it from any harmful attacks or downtime.

Click here to find out more about how we can help you.

 

Healthcare SEO Tips Medical Practices Should Know About

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In today’s digital age, it is no surprise that the Internet and Internet searches are becoming extremely important in the healthcare industry.

Google study showed that 77% of patients use Internet searches before booking an appointment. In fact, 41% of people said that the results of their search affect who they choose as a healthcare provider.

What does this tell us? It tells us that the Internet and Search Engine Optimization (SEO) is extremely important for medical practices and their business.

We are going to take you through some healthcare SEO tips that will help your practice in our current digital world.

Use a Website and Social Media

One of the more obvious, but crucial, tips is to maintain your practice’s website and social media pages. Keeping an active presence on these will definitely keep you relevant and increase your traffic and your visibility.

It’s also a good idea to keep up with the popular trends in healthcare technology. You should be optimized for both computer and mobile use. Another great tip is to set up online booking: by 2018, it’s estimated that 64% of patients will schedule their appointments online.

By consistently providing the technology and information people want and search for, you’ll increase your web traffic.

Create Quality, Unique Content

While posting frequently and maintaining your web pages is important, that doesn’t mean you should post just for the sake of posting.

Creating original, unique content will not only bring people looking for that content, but it will also help you stand out amongst other healthcare providers.

Well-done, original content will also create a great reputation for your website and your social media. People will return to your website once they know you create quality content.

Healthcare SEO Keyword Research

This tip goes along with creating quality content. You need to be smart and thoughtful when it comes to your content, as well as with your keyword research.

Definitely spend time researching what people are entering into their search engine so that you can utilize these keywords on your website, in blog posts, social media posts, etc. For example, if you find in your research that a lot of people are looking up “edrugsearch“, then you should utilize that as a keyword.

You should choose keywords that are popular with a decent amount of traffic, but also ones that are unique. Choosing unique keywords will allow you to stand out from other websites and searches.

Use All Types of Media

One important thing to remember is that websites and written blogs are not the only forms of media that you can optimize. You should pay attention to multiple verticals like videos, presentations, images, and infographics.

Each of these types of media can be great additions to your website and social media, and they each can be optimized in order to increase your traffic and visibility.

Don’t forget to share this media across each of your platforms! Our first tip mentions social media, so don’t forget to use it in combination with the other tips we’ve mentioned.

Wrapping Up

Online marketing and SEO have proved to be imperative in today’s healthcare and medical industries. With people using search engines to find medical information and doctors, it is important to maintain your practice’s online presence.

Keep these tips in mind as you move forward with your healthcare SEO strategy. Also keep in mind that without a working website, these tips won’t do you any good. If you need help with your website, feel free to contact us.

How to Speed Up Your Online Medical Store

online medical store

Has your online medical store slowed to a crawl? Bad news: This is losing you customers and costing you money.

Google has announced that page speed is a ranking factor for its Mobile First Index. And considering that mobile browsing has overtaken desktop browsing, this is something you need to think about.

Read on, to learn how you can speed up your online medical store.

Speeding Up Your Online Medical Store

Whether your website’s focus is on mesothelioma or arthritis, melanoma or supplements, it needs to load quickly if you want customers to buy your products.

Amazon found that slowing page speed by 1% could cost the company up to $1.6 billion annually. And Google found that an extra four tenths of a second can be the difference between 8 million searches- and millions of fewer adverts.

Luckily, there are a few things you can do to make a massive difference to your page speed:

Check Your Web Host

So you’re getting lots of traffic to your store.

Awesome!

But that traffic is causing your website to slow down.

Not so awesome.

Poor server performance is usually due to your web host. Cheap web hosts will host your website on a shared server, meaning you’re sharing resources and space with lots of other websites.

Your server can only serve a limited number of people at one time. You can speed this up by shopping around for a trustworthy web host and upgrading to a package that allows you to have more traffic.

Use Browser Caching

When you set expires headers for resources like images, your customer’s browsers will store them in their cache. That means that the page will load faster the next time that visitor returns since those images are already available and ready to go in the browser.

Remove Unnecessary Add-ons and Plugins

These can greatly reduce your website speed, particularly if you’re using WordPress, Drupal, or Joomla.

It’s also important to remember that it’s not just about the total number of plugins you have on your website, but also about their quality. If you’ve chosen well, you could have a much faster online medical store with 50 plugins, compared to a competitor who has 10.

Avoid those that perform a lot of remote requests, load lots of styles and scripts, and add too many extra database queries.

Check Your Images

Any good medical store will have attractive images. But if they’re not optimized, your website may take far too long to load.

The higher the size and quality of your images, the longer they’ll take to load. That’s why you should reduce your image size whenever possible. Check out the Smush Image Compressor to make it easy.

Reduce HTTP Requests

80% of your medical store’s load time is spent downloading various pieces of each page. This includes Flash, scripts, stylesheets, images etc.

Each one of these elements has an HTTP request, which means the more components you have on each page, the longer it takes to load.

For this reason, remember these things:

  • Streamline how many elements you have on each page
  • Swap out images for CSS whenever you can
  • Try to combine your style sheets
  • Aim to reduce your scripts and keep them at the bottom of each page

Wrapping Up

As you can see, there are many different things you can do to speed up your site.

But one of the most important things you can do is monitor your site so you know when you’re having problems. Get in touch to find out how we can help.

Benefits of SEO for Your Financial Website

benefits of seo

You’ve heard all the hype about SEO. You know it’s worked for other business, and you’re thinking about giving it a shot. But you’re hesitant- can SEO really be beneficial for a financial website?

The answer is a resounding yes. Virtually every kind of business can benefit from SEO.

Quite honestly, you are making a huge mistake if you aren’t implementing SEO tactics on your financial website. Every day you choose not to use SEO, you’re losing money and customers.

Let’s take a look at the benefits of SEO for your financial website.

Increased Traffic

When you implement SEO tactics, your site will start ranking higher and higher in the search engines.

And high rankings will get you a lot more than just bragging rights.

The number one spot on Google gets 33 percent of search traffic. And, 75 percent of users never bother to scroll past the first page.

Ranking on the first spot of Google is obviously the goal. But really, ranking anywhere on the first page can result in a huge boost in traffic to your site.

Low Cost

Organic listings, unlike other forms of advertising, are free.

Of course, you will need to invest some money and time into your SEO strategy.

However, once you’ve done this, you’ll see increased traffic to your site that doesn’t cost you a thing. You will never have to pay Google or another company a fee anytime someone clicks on your site link.

SEO drives traffic to your site all day long, in a cost-efficient manner, even when you’re not working.

Quality Visitors

When someone finds your site through a search engine, it isn’t by accident.

Someone was actually searching for a solution to a problem, and your financial website provided that solution.

This means you don’t have to push visitors with ads or other persuasion tactics. They are coming to your site already interested in your financial services.

For example, WireLend, a trusted company for installment loans, doesn’t use any pushy sales tactics on their home page.

Brand Credibility

People tend to have trust issues with brands.

Earning a customer’s trust is a hard-won battle, especially for those working in the financial sector. But, it’s a heck of a lot easier if you’ve got high Google rankings going for you.

Landing towards the top of a Google search tells people you’re a credible, trustworthy source of information. On the flip side, ranking further back in searches will make people skeptical of your financial business.

Measurable

You never have to wonder if your SEO is working.

SEO results are measurable. You can measure conversions, the sources of these conversions, the effectiveness of keywords, and your website rankings.

There are plenty of SEO tools out there to measure results. Or, you can hire an SEO company.

Long-term Results

It may take awhile for your financial website to start reaping the benefits of SEO.

It may even take up to a year to move up in rankings. But, just as it’s hard to move up in rankings, so too is it hard to move down.

Your hard earned results will not disappear overnight. The only way this would happen would be if there’s a big change in Google’s algorithm.

Benefits of SEO: Wrap Up

As you can see, the benefits of SEO for your financial website are pretty extensive.

If you have any questions about these benefits or about SEO in general, please drop a comment below.

4 Tips for E-Retail Sites to Keep Page Load Speeds Fast

e retail

E-Retail is all about speed and convenience.

There’s no easier way to ensure your business fails before it even gets off the ground than by neglecting the need for speed.

Page load time is the all-important factor here. If it takes too long, customers will navigate away from your page — and probably head over to your competition to make their purchase.

This won’t just cost you sales, it will also cause your site to fall in search engine rankings.

Ready to make some changes?

Keep reading to learn how to make it happen.

Importance of E-Retail Website Performance

According to a study done by Akamai, 47% of people expect that it should only take two seconds for a website to load.

Website performance impacts not only the user experience, but also your SEO rankings as determined by Google. Search engines also measure the responsiveness and overall time it takes to a site load content.

As users expect faster service, websites are becoming faster than before.

You need to find a way to stay ahead of website optimization.

Little Cindy isn’t going to care why it’s taking so long to load the size 2 shoe she wants, she’ll simply give up and go to another e-retail shop.

These are four ways you can improve page speed and website performance.

1. Use Webpage Compression

When you have an e-retail website with lots of high-quality pictures, the average size of each page can easily run upwards of 1 MB.

This is a great way to keep your website moving at a glacial pace.

You should be using compression via Gzip. 90% of all major websites use Gzip. It’s similar in concept to Zip files you see used for photo albums or other big file collections.

Less bandwidth used means faster page response times — and that means happier customers and higher conversion rates.

2. Optimize Above-The-Fold Content

By quickly loading the top half or third of your page, you can present your e-retail store’s most important navigational elements in an instant, while the rest gets loaded in a few seconds later.

This is a simple trick on the eyes, where you perceive everything to be faster because your focus starts at the top.

3. Fewer Redirects

More HTTP requests means more time spend waiting for information. It should be your priority to reduce redirects for mobile phone users.

You should be using an HTTP redirect service that sends mobile phone users directly to your responsive mobile pages — without any redirects.

Site Uptime can help you identify whether or not you’re getting the best page loading speeds, beyond doing the ol’ “eyeball” tests.

4. Minimize HTTP Requests

It is important to optimize how your E-Retail page is organized based on images, scripts, and style sheets.

You can improve on this by:

  • Keeping the number of components low
  • Prioritizing CSS over using individual images
  • Merging style sheets
  • Leaving scripts at the bottom of the page

Be Proactive

Implementing these changes to your website is, of course, going to provide you some observable speed upgrades.

However, it’s possible that you’re not reaching your full potential.

If you’re experiencing any downtime, underwhelming conversion rates, or other problems, you should contact us to find out how we can improve your rank, increase leads, and boost your entire website.

Future-proof your website security today and start really climbing those page rankings.

You’ve worked hard to create a site that deserves a place on the first page of Google. Let’s make sure your site gets — and stays — there.