The Role of UX in Contact Form Design

There are more than 1 billion websites on the web right now, and that number continues to climb.

So, what are the odds that someone lands on yours? When they do, what are you doing to keep them there and encourage them to come back for more?

Your contact form is the perfect place to turn a casual browser into a long-time customer. By providing a spot for visitors to reach out, ask questions, and learn more about what you do, you’re encouraging them to invest in your brand.

Yet, many companies fail to take advantage of this valuable opportunity, creating a contact form design that’s bland, incomplete, or difficult to use.

Today, we’re talking about the importance of incorporating user experience design (UX) into your contact page.

Ready to learn more? Let’s dive in!

Incorporating UX into Your Contact Form Design

Put simply, UX design is user-centered. It means approaching every aspect of your web design from the user’s point-of-view.

As a webmaster, pages that you think are intuitive and easy to navigate might not be quite as simple for someone with limited design experience.

And the first thing web visitors do with they encounter a confusing website? They leave it.

To make sure your visitors find and use your contact form, it’s important to make it as accessible and user-friendly as possible. Doing so will boost your page’s performance and build brand credibility.

Let’s talk about some considerations to keep in mind.

Optimize Your Input Fields

Your input fields are the places in your form where visitors can type in their information, along with any questions they might have.

These fields offer the client the option for you to contact them, rather than the other way around.

For example, American Voicemail allows visitors to enter their name, email, phone number, and company name, with a promise that the company will call to chat.

When designing the layout of your fields, try the following tactics:

  1. Place all titles and labels above their input fields rather than below
  2. Simplify questions to one per row
  3. Provide an input field that’s the appropriate length for the answer you expect (i.e. don’t leave a one-inch space for an email field).
  4. Limit your form to 3-5 fields.

Highlight Important Data and Minimize the Rest

When someone quickly scans your form, is all the important information front-and-center? Or, will visitors have to dig around to find your phone number, address, and input fields?

One way that these key elements can get lost is by adding too much information to your contact form or muddying it up with too many anti-spam measures.

A Busybody Design

To improve conversion rates, keep your contact data and information short and sweet. Your headquarters address, phone number, and email address, along with operating hours and your input fields are often all that’s needed.

A contact form design that’s filled with maps, images, and individual contact information for your executives can be confusing to follow. Stick with the basics and delegate the rest of the info to your “Team” page or a similar section.

A Note on Captchas

It’s important to ensure the security of your website, as well as safeguard user information. One way to do this is to add a captcha form to your contact page.

From clicking “I am not a robot” to repeating a series of jumbled letters and numbers, there are a few ways companies accomplish this.

Yet, studies show that time-consuming captcha forms can reduce a company’s conversion rate by 3.2%.

By brushing up on your HTML and JavaScript skills, you can easily create a form that’s both spam-free and user-friendly without this user verification step.

Up and Running: A Contact Form That Delivers

Focusing on user experience during the contact form design process ensures your visitors know you understand them and want them to reach out.

Another way to prove your dedication? Ensure your website is always live and running, whenever prospects and customers want to talk to you.

Our remote monitoring services help maximize your uptime so you never miss an opportunity to connect.

Contact us for more information!

How to Add a Scheduling System to Your Website (That Actually Works)

Automation of systems is popping up in nearly every industry imaginable.

From food orders to shopping at retail stores, the ability to perform tasks without talking to an employee is a great development. It helps both customers and businesses.

Automation has become mainstream enough that many customers now expect it. In one survey, 42 percent reported that they preferred to schedule appointments online, instead of over the phone.

If you aren’t offering this service, you’re letting down nearly half of your potential client base.

If you’re ready to see how adding online scheduling can revolutionize how you run your company, keep reading to learn how to start adding one to your website today.

Finding the Right Online Scheduling Software

There are a variety of options out there for online scheduling.

If you run a specialized business, you’ll need a scheduling system that meets the demands of your industry. For instance, an interpreter scheduling platform would better suit filling client’s interpreter needs than a general scheduling system.

They range from paid versions to free ones. A quick Google search will turn up hundreds of options. Some are better than others, but most of them will get the job done.

Before you decide on one, it’s a good idea to do your research. Look for reviews of each service and pay attention to any repeat problems that others who have downloaded that program has experienced. For instance, slow operation could slow down your entire website, and lead to disgruntled customers.

Here are a few good options to get you started.

Calendly.com

With both free and paid versions, Calendly is a good option for businesses just getting started with online scheduling.

Start by creating a free account, and Calendly will walk you through integrating their system into your website. This program will sync appointments scheduled through it to Google Calendar, Office 365, iCloud, or Outlook.

AcuityScheduling.com

Acuity Scheduling offers three paid versions to meet different business needs.

Using this software, clients will be able to see your availability, book, and even pay for appointments.

Try Acuity Scheduling’s free 14-day trial to see if this software is right for your business.

Vcita.com

Vcita’s software is designed for both appointment scheduling and event sign ups, eliminating up to 70 percent of the back and forth communication usually required between businesses and clients.

Vcita is a paid software, but they do offer a free trial to see if it is the right option for you.

Start Using a Scheduling System on Your Website Today!

Giving your customers the ability to schedule appointments online will not only save you time but could lead to increased business. Current and new clients will appreciate the ease and flexibility online scheduling offers.

One of the biggest reasons why an online scheduling system is so popular is because customers can book appointments after hours.

If customers try to book appointments elsewhere only to find out that they have to play phone tag during an office’s business hours, they may start looking into other businesses that offer easier scheduling options.

Having an online scheduling program in place won’t do your company any good if it is constantly out of commission. Keep track of how your website and software is running with our reliable website monitoring. Contact us today to learn more!

What are the Benefits of PPC Marketing for Your Site?

Looking to gain new leads fast?

Ready to take the proactive approach to your business?

While having an organic search strategy is important, PPC (Pay-Per-Click) advertising can also have a huge impact on your business. PPC advertising can help you get results for your business that are targeted, reliable, and immediate.

Read on to discover everything you need to know about the benefits of PPC marketing.

1. Targeting: One of the Best Benefits of PPC

PPC advertising has a huge amount of targeting capabilities. that you will have at your disposal.

You can choose to target potential customers based on keywords, location, device, the type of website they’re on, time of day, and more.

With PPC advertising, you have all of the tools at your disposal for reaching only the people who are interested in the services or products you offer.

2. Low Barrier to Entry

Compared to traditional advertising methods, it’s very easy to get started with a PPC marketing campaign. Results can also be very fast.

If you’re using Google for PPC advertising, you simply need to create an AdWords account, set up your ads, and start running them on the Google network.

While it’s possible to successfully run a PPC campaign on your own, a company such as Fanatically Digital can even optimize and manage your PPC campaigns for you, helping you to minimize your effort to get started.

3. Not Dependent on SEO or Algorithms

Optimizing your website’s SEO (Search Engine Optimization) is important and PPC and SEO can influence each other in positive ways. However, they are not dependent on each other.

SEO takes time. It can be a while before you start seeing an increase in organic traffic coming to your site.

PPC advertising can work immediately. It isn’t dependent on the latest SEO practices or Google’s many impactful algorithm changes.

Because of this, PPC can be a great competitive marketing strategy. It can give you a real edge over competitors who are only focused on SEO.

4. Budget-Friendly Advertising

PPC advertising works great if you are on a budget.

With PPC, you can get started for as little or as much money as you want. You get to choose how much you pay for a click and how much you spend on an entire campaign.

Additionally, since you only pay for each click, you’re only paying for the people who have the highest likelihood of making a purchase. This can have a great impact on your ROI.

5. Measurable and Trackable Results

Another great thing about using PPC ads is that they are both trackable and measurable. You will have all the data at your fingertips see the fruits of your labors. It’s easy to view costs, profits, views, clicks, visits and more.

You can also access reports and KPIs that give you all of the data that you need to understand how your campaigns are performing.

These analytics can help you to optimize your strategy as you go along.

Final Thoughts

PPC marketing is like organic search on steroids.

While SEO and organic search tactics are crucial for bringing new customers to your business over the long run, it can take time to feel the full effect.

An optimized PPC campaign, on the other hand, can achieve results immediately while also targeting potential customers with laser-like precision.

Simply put, the benefits of PPC marketing are not to be ignored.

Looking for a website monitoring service that is trusted by professionals? Contact us to learn more about what SiteUptime can do for you.

5 Lead Marketing Tips to Get More Life Coaching Clients

lead marketing

Are you passionate but struggling to get clients?

You probably already know that you can build a solid income as a life coach, as long as you build your business the right way.

To help you land coaching clients, here are 5 lead marketing tips to help you grow your business as a life coach!

1. Make Sure Your Website is Optimized for Lead Marketing

When traffic finds you via social media, email marketing, or search engines, you need your site to be up-to-date and properly maintained.

Whether you’re driving potential customers to a standard website or to dedicated landing pages with a builder such as ClickFunnels, use effective copy and sharp imagery to tell your story.

2. Give Value That Can’t Be Refused

No matter where your traffic is coming from, understand that in 2017, consumers are constantly blasted with online promotional ads.

In order to see an increased number of leads and grow your customer base, you’ll need to create offers that give away the farm.

The value that you create can come in the form of discounts, package deals, exclusive sessions, events, and more. You are only limited by your creativity!

3. Support Your Core Offer With Great Content

Your core offer is the main product or service that you’re selling to potential customers. As a life coach, your core offer might be one-on-one coaching sessions.

You can also provide tons of value in the content that supports your core offer. By supporting your core offer with content, you’ll improve your lead marketing by gradually encouraging people to become a client.

Content can include anything from lead magnet blogs and e-books to a coaching podcast or YouTube video series.

4. Always Have a Call to Action

Up until now, we’ve focused on your website, the value in your offers, and your content. All three of those marketing strategies are incomplete without a call to action.

A call to action gives potential customers a direct path to take the next step in engaging with you.

Here are a few examples:

  1. In a Facebook post, a call to action might be a link and copy urging users to visit your blog.
  2. On a contact landing page, a call to action might be a button allowing leads to request a free consultation.
  3. On a thank you page, social sharing links are calls to action that can help your content’s virility.

When in doubt, try attending programs such as The Avatar Course to network with other professionals and get inspiration on how they’re calling their audiences to action.

5. Embrace Retargeting to Capture Your Audience

Retargeting is the last tip on our list of lead marketing tips.

Take advantage of the power of tools like the Facebook Pixel and Google’s remarketing pixel. Be sure that they’re installed on your website so that you can properly track traffic.

These pixels allow you to retarget your website audiences with ads, increasing your engagement and lead conversion rates.

Kick Your Coaching Business Into High Gear!

With these 5 lead marketing tips, the possibilities are endless for building your unique life coaching brand and landing your ideal clients.

Have these tips sparked any new ideas for you? Let us know in the comments!

The Role of a Website for Dental Practice Marketing

Are you worried that your dental practice isn’t reaching the right amount of people? An inadequate web presence could be to blame.

According to the latest statistics, 95% of consumers have used the Internet to search for businesses in their area. Is your site optimized to capture your prospective audience?

Today, we’re breaking down just how important a functional and compelling website is when building your dental practice marketing approach.

Ready to learn more? Let’s go!

1. Great Content Draws Visitors In

Strong content is the backbone of any dental practice marketing strategy. Delivering smart, informative, and concise information is a great way to establish thought leadership and stand out from your competitors.

Focus on creating content that is fresh and unique, yet easy to read. Many dental practices will publish content that is overstuffed with keywords in an attempt to boost search rankings, and end up turning an interested reader off.

Ensure that your content is relevant to your profession and features dental concepts and products like Crest whitening strips.

Not sure where to distribute all your data?

Try creating a blog section on your website to host your published content. Then, link to these pages through posts on your social media profiles. If your content is fresh enough, people will click on the link and begin to explore your site.

2. Web Design Builds Brand Identity

When it comes to dental practice marketing, your website serves as a salesperson for your business. It should communicate information about your company through a design that’s clean and user-friendly.

Purchase a high-end design template or hire an experienced web developer to design a one-of-a-kind website for your business. Increased exposure and sales will gradually offset the extra costs.

3. Dental Practice Marketing Converts Visitors into Leads

The most important step in a dental practice marketing strategy is to turn your website visitors into concrete leads, and eventually into customers. Here are a few ways to accomplish this:

Call-to-Action Phrases

Place Call-to-Action (CTA) phrases strategically around your site. A CTA phrase is any statement that encourages readers to take your web content a step further.

For instance, a CTA phrase at the end of a blog article might say, “Contact us today to learn more about our services!” You can also implore your visitors to share your content on social media.

Social Media Management

Secure more leads by making sure your social media posts are timely and relevant. Respond to comments as soon as you’re able, and make sure service requests are funneled through to the appropriate personnel.

Don’t be afraid to let your personality shine through. People are more likely to invest time in your business if you can come across as likable.

Visible Contact Information

Make sure your contact information is visible on every page of your website and linked at the bottom of your content. You don’t want to miss out on potential customers because they are unsure of how to contact you.

Incorporate User Experience (UX) design into your contact forms to make sure everything is accessible from the perspective of your clients.

Increase Your Exposure and Widen Your Reach

The purpose of your dental website is to give prospects and patients a quick and accessible way to reach you and learn more about your business.

Yet, managing a website can be difficult on your own, especially when problems arise. Once your site is up and running, you’ll want to keep it that way with website monitoring services.

Contact us for more information on how we can help keep your site running smoothly!

3 SEO Sales Tips for Your Ecommerce Website

Are you determined to get your Ecommerce site noticed online but not sure where to start?

According to Forbes, black hat SEO tactics are often unintentional.

These underhanded practices will affect your rankings and can get your Ecommerce site penalized or blacklisted.

Don’t take risks. Follow our 3 easy SEO sales tips to help your Ecommerce site rise to the top of the Search Engine pile legitimately and keep you in business.

1. Use Long Tail Keywords

Are you trying to rank for the same keywords as hundreds of other sites? Your keywords should closely mimic the search behavior of your customers.

When you have an Ecommerce site with many products. Each product presents an opportunity to rank for a keyword.

For example, let’s look at a page optimised for the keyword ‘kratom capsules‘. A quick Google search for these keywords reveals that this Ecommerce store cannot compete with all the others selling the same product.

If you look at the bottom of the search page you will see a wide range of alternative searches that may perform better. ‘Kratom capsules Maeng da’ is an obvious one.

You can do the same kind of research for your own Ecommerce website or use a keyword finder such as SEOBook or Google AdWords to help you out.

Harness the power of local marketing to reduce your keyword competition.

2. Optimize Each Page for SEO Sales

An SEO Audit will point out where your Ecommerce website is failing to generate sales. SEMRush, Screaming Frog or SEOptimer are good ones to try out.

These crawl your website and highlight duplicate content, missing tags and other SEO misses that are keeping your website way down the page rankings.

These mistakes are easy enough to fix once you know where they are. But there’s more.

Every single page has to call out to your customers to generate sales.

Here’s how to do it-

Heading Tags

Make sure your heading tags are unique and descriptive. Instead of ‘cocktail-dress’ try ‘floral-cocktail-dress-petite-sizes’.

Descriptions

Let your website be your salesman. Describe why your product is essential to the reader, and make use of those long tail keywords while you’re at it.

HTTPS

Configure your site with an SSL certificate.

Having that magical ‘s’ at the start of your page URL is a signal to Google and your customers that your site is legitimate.

Snippets

Snippets are those bits of information that appear below search results in Google. Product rich snippets which include ratings and viewership statistics perform better in searches.

These can be set up in Google AdWords.

3. Calls to Action

Usher the consumer all the way to the ‘Pay’ button with clear calls to action.

This is another chance to slip in a few keywords. For example, instead of ‘Buy’ use ‘Buy Product Name’ in your call to action.

Be Prepared for the Flow of Traffic

No matter how brilliant your SEO sales marketing is, you won’t make a cent if your customers can’t complete their purchase.

Make sure your website is mobile-compatible and up and running at its best when they arrive. People don’t hang around for more than a few seconds waiting for pages to load.

Reliable Website monitoring goes a long way towards making sure your website remains a functioning, sales-friendly tool.

What Could Cause a Website Crash?

website crash

Every business has been there. The day is trucking along, but it’s quieter than normal. The orders aren’t coming in like they normally do, and you can’t pinpoint why.

Then the news comes in. Your website has crashed.

If you’re like most businesses, you have someone on board to correct the problem. But you’ve already lost an entire day of productivity, plus however long the problem takes to fix.  But why is it happening in the first place?

So why is it happening in the first place?

There are a few reasons for a potential website crash, and we can’t list all of them. But we can give you the most common so you can head off trouble before it happens.

So while your tech support team is getting your website back up and running, let’s look at the five most common reasons for a website crash.

1. The Code is Off

Code is the building blocks of the entire internet. Without it, the entire age of technology crumbles.

And while the most worrisome thing here may be the entirety of modern civilization balancing on the backs of web developers, we’re talking about why your website crashed.

If any part of the code for your site is broken, the entire site can potentially go down. Even if the mistake is relatively small, it can cause a website crash.

This is a common problem, especially right after you’ve made updates to your site. So if you’ve recently launched a new website or made recent changes, this is probably your issue.

Even the best web developers sometimes send up with errors in their code, and while it can be tedious to fix, it isn’t a catastrophic problem.

2. You’ve Got Bots

The Internet, as it has developed, has become similar to the human body. In among the inner workings are endless little parasites. Similar to human germs, these spam bots and viruses can cause endless trouble for your website.

Bots and viruses are constantly searching for weaknesses in the back ends of websites. Once they find a weakness, they wriggle their way in and cause mayhem, eventually causing a website crash.

Worse: once you’ve caught the attention of one of these little guys, chances are, more will come running. They are attracted to certain red flags on websites, and if you’ve gotten the attention of one, the others are sure to be close behind.

And worst of all? Spam bots and their ilk don’t even have to break all the way into your website to make it crash. Enough of them trying to break in will do it.

It’s vital to invest in solid security for your site. It helps protect you against bots, but also against physical hackers and malware.

It’s also important to know the red flags that attract these types of bots, and make sure your site doesn’t have any of them.

3. Too Much Traffic

I mean, is there any such thing as “too much traffic”? Well, if you want to keep your website up and running, there is.

Websites are sort of like freeways. They can fit a lot of cars, and you can have a lot of cars on them and still have traffic flowing freely. But put too many cars on one road and everything grinds to a halt.

The analogy isn’t perfect, but the visual still works. If you see rapid growth in terms of your client base and website traffic, but you don’t upgrade the amount of hosting service, you have the perfect recipe for a website crash.

This is especially troublesome if the traffic spike comes out of nowhere. Sometimes, it isn’t true traffic, but bot traffic artificially inflating your numbers, which is a whole problem of its own.

Keep tabs on your web traffic so that you are prepared for surges ahead of time, and keep an eye on any out-of-place surges so you can stop bot traffic before it gets out of hand.

4. Expired Service

This one is an easy fix, but it’s more common than you might think.

You pay to host your website and to own your domain. That yearly fee goes to make sure your website stays up and running. But if for whatever reason, you forget to renew those services, your website simply ceases to exist.

This is especially common if you pay for your website every two or three years. When you’re used to paying bills every month or every year, it can be easy to let a tri-annual bill slip through the cracks.

The easy fix here is to set up your hosting and domain payments on auto draft, so you don’t have to think about them.

5. Faulty Plugins

Most websites allow third party plugins that can help boost your website’s productivity and effectiveness.

Unfortunately, these plugins can also be a vulnerability when it comes to invaders. They can also wreak havoc with your code if they aren’t compatible.

Plugins may also be out of date, which makes them buggy.

Plugins can be a great addition to your website. Just keep an eye on them to make sure they are still doing their jobs and not becoming obsolete.

So What Made Your Website Crash?

It could be any number of things, from code issues to faulty plugins to malicious malware.

A lot of these can be headed off ahead of time.

Make sure your hosting is up to date, keep an eye on your numbers to avoid traffic overload, and stay on top of security measures.

For added protection, take advantage of a service that lets you know when your site is down so that you know before your customers do.

How to Create a Successful Digital Marketing Campaign

digital marketing campaign

Chances are you came across this post via a Google search or a link from one of your favorite sites. Wouldn’t you like potential customers to do the same when it comes to your products and services?

Digital is the top way to market these days. The $194 billion spent on digital advertising last year says so.

If you haven’t integrated a digital marketing campaign into your company’s overall strategy, it’s time to start doing so.

Here’s how you can catch up.

1. Create a Digital Strategy

There is a misconception that digital marketing revolves around trends, but that isn’t entirely true.

Trends come and go. A successful and enduring digital presence for your business or brand is based on what makes you unique.

Before setting out to conquer the online world, be sure to analyze every aspect of your traditional business model. Iron out any flaws you find before broadcasting them online. For example, any online ordering system will fail without effective procedures and people to back it up.

A digital strategy consulting session with an outside party can help you to pinpoint these weaknesses before you start work on a digital marketing campaign.

2. Know Your Aims

Assuming you already know your target market intimately and have studied all your competitors’ moves, it is time to set some goals.

You cannot measure the success of your digital marketing campaign without knowing what you wanted to achieve in the first place.

Set up a number of “baby steps” or benchmarks for each of your stages and measure them constantly. Educate each member of your team with regard to his or her role in these stages and provide accountability.

3. Be True to Your Brand

Research keywords and search inquiries related to your products and services. Try to choose no more than five keywords to target in all your communications.

Set up a brand book for the use of these as well as your company’s  logo, colors, tone of voice, and brand personality. Then design, check and re-check your marketing efforts well in advance with these guidelines in mind.

4. Set Up Your Empire

You have an awesome, fast, up-to-date website that works all the time right? Use it.

Your website is the gateway between you and your customers. Check out how you can optimize your site with your newly elected keywords. Focus your efforts in the meta-titles and descriptions, Alt text and page URLs.

Every item of your social media campaign and other online marketing efforts should lead here. Planning this pathway is at the core of every digital marketing campaign.

Track your online efforts constantly and hone them accordingly.

5. Guide Customers Along the Purchase Journey

Knowing what to do with your customers once you have lured them to your website is a key part of planning your strategy.

Will a service consultant call them? Will you send a follow-up email? Will they leave with a free gift?

All these options should be aimed at one thing: getting the sale. Plan the stages beyond the digital realm carefully to ensure your business prospers.

Taking Your Digital Marketing Campaign to the Next Level

All these stages can be broken down into much smaller, more intricate steps.

There are many online resources and digital marketing experts to help you make sense of the process along the way.

Once you’re up and running with your digital campaign, make sure your site is live and active so visitors can find you! Contact us for more information on how we can help!

Does Your Site Need to Implement a Green SEO Strategy?

green seo

When people think about going green, they most often think of recycling, buying sustainable goods, and investing in energy-efficient products.

However, you can also go green with your SEO strategy.

When it comes to increasing your online exposure, going green can offer a huge advantage.

Unfortunately, many companies are so focused on selling their products and services and ranking for competitive keywords that they overlook the value of green SEO.

What’s so great about going green? Let’s take a look at why a green SEO strategy may be just what your site needs.

Your Customers Are On Board

Even if your company isn’t solely driven by helping the environment or attracting environmentally-friendly customers, (i.e. a farm to table restaurant), your clientele will still appreciate your efforts.

In fact, according to GfK MRI’s gold-standard Survey of the American Consumer, over half of Americans would be would opt for a slightly more expensive product if it’s good for the environment.

Plus, being eco-friendly isn’t just something customers prefer, it’s something they expect.

According to the Cone Communications/Ebiquity Global CSR Study, “Nine out of ten consumers expect companies to do more than make a profit.” They also expect them to put effort into addressing social responsibility and environmental issues.

By going green with your SEO, you could gain a new level of respect with your current customers and attract a wider customer base. It is very unlikely that a customer will turn you down because of your green efforts.

Highlighting Going Green With SEO

Whether you practice sustainability in your work place, sell eco-friendly products and services, or partner with sustainable companies, you need to find a way to let your customers know about it.

This is where green SEO comes in. Here’s how you can make your SEO “greener”:

1. Keywords

You already know you need to optimize your site with relevant keywords in order to boost your rankings.

But, don’t forget to include eco-friendly search terms while doing so. Search terms like “green”, “green business”, “environmentally friendly”, and “eco-friendly” should be listed next to your products and services and your business name.

For example, if you’re a scrap metal business, your search term could be “scrap metal prices per pound for green roofers”.

You should be incorporating these keywords into your content, content headers, title tags, and images.

2. Backlinks

Building links can be a time-consuming endeavor, no matter what line of work you’re in.

However, link building is important for increasing your brand’s visibility, boosting your traffic, and establishing an online reputation.

And luckily, there are many great resources out there for building links with green businesses. Local business directories that promote green businesses are a great place to start.

Be sure to check out Green America National Green Pages, GreenMeLocally, and Greenopia.

3. Social Media

Remember, linking your site content to your social media accounts and vice versa is an important part of SEO.

Therefore, you’ll also want to go green on your social media accounts. 

You can do this by sharing green tips with your followers and asking them to share theirs back, highlighting green initiatives in your community, and show-casing other, non-competitive businesses offering green products and services.

Green SEO: Wrap Up

Hopefully, this article gets you excited about launching your green SEO strategy.

Launching this kind of SEO can make a huge difference for your business, as you’ll be able to attract more environmentally conscious customers.

Plus, it’s a great way to get involved in an important cause.

If you liked learning about green SEO tactics and you’d like to learn more about SEO, be sure to check out this beginner’s guide to SEO and PPC campaigns.  

3 Golden Rules to Maximize Server Uptime for Your Customer Advocate Site

Server Uptime

Downtime is vastly expensive. And if you’ve ever experienced downtime on your server, you know the consequences well.

Servers go down for a variety of reasons.

It could be an electrical failure. It could be human error. Sometimes you have to take a server offline for updates.

There are a few things you can do to maximize server uptime and minimize downtime.

We’ve put together our top three rules. Scroll down for more!

1. Server Uptime: Be Redundant

In a lot of human systems, you want to eliminate redundancy. But when it comes to computer systems that store data and transmit that data, redundancy could be the difference between life and death.

Redundancies will help keep your network and your server at five nines uptime (99.999%).

What is a redundancy? It’s simple.

A redundancy is a second mode of entry to your data, or even a third or a fourth. It’s like putting multiple exists in a building. If one exit gets blocked, the firemen can access another exit.

It’s the same with your data. If you have access to your data from multiple places, then you no longer have to worry about uptime most of the time. If one server goes down, you have access to your data from another server.

2. Backup The Backups

You know to backup your computer. Why don’t you backup your network data?

Cyber crime represents about 80% of cyber attacks in the year 2017. And your network and server aren’t immune to attack.

If your server goes down because of a cyber attack and you have zero backups, then your data is most likely gone. You need to backup your data in multiple places.

One way of ensuring this kind of redundancy is by using a second host for your website or game. While this might be a slightly expensive option, it’s one of the safest ways of ensuring your data is safe.

From your client’s perspective, if the user end doesn’t go down, nothing happened. For instance, they’ll still be able to access their saved documents, like that important office memo or timeshare cancellation letter when they need to.

This is what server uptime is all about: keeping your client happy.

3. Virtualization is the Redundancy You’re Looking For

Virtualization is like having a split personality. But both personalities are exactly the same. And the second personality is there just in case your first personality gets erased.

Virtualization is essentially the splitting of one server machine into multiple virtual machines, each with their own operating system. This is a more efficient use of server resources.

It’s also much faster than booting up a whole server. This is great for disaster recovery and can keep your data online with less downtime.

Server uptime will increase if you keep multiple copies on multiple virtual machines on several servers. Sound redundant? That’s because it is.

It’s the ultimate in protection from downtime. And it will keep you close to that five nines uptime you really need.

Next Steps: Monitoring Your Server

If you follow these three rules, you’ll maintain your site and increase your uptime. But keeping track of your downtime and uptime is important.

Check out our monitoring tools that are designed to keep your server up and running!