How to Speed Up Your Online Medical Store

online medical store

Has your online medical store slowed to a crawl? Bad news: This is losing you customers and costing you money.

Google has announced that page speed is a ranking factor for its Mobile First Index. And considering that mobile browsing has overtaken desktop browsing, this is something you need to think about.

Read on, to learn how you can speed up your online medical store.

Speeding Up Your Online Medical Store

Whether your website’s focus is on mesothelioma or arthritis, melanoma or supplements, it needs to load quickly if you want customers to buy your products.

Amazon found that slowing page speed by 1% could cost the company up to $1.6 billion annually. And Google found that an extra four tenths of a second can be the difference between 8 million searches- and millions of fewer adverts.

Luckily, there are a few things you can do to make a massive difference to your page speed:

Check Your Web Host

So you’re getting lots of traffic to your store.

Awesome!

But that traffic is causing your website to slow down.

Not so awesome.

Poor server performance is usually due to your web host. Cheap web hosts will host your website on a shared server, meaning you’re sharing resources and space with lots of other websites.

Your server can only serve a limited number of people at one time. You can speed this up by shopping around for a trustworthy web host and upgrading to a package that allows you to have more traffic.

Use Browser Caching

When you set expires headers for resources like images, your customer’s browsers will store them in their cache. That means that the page will load faster the next time that visitor returns since those images are already available and ready to go in the browser.

Remove Unnecessary Add-ons and Plugins

These can greatly reduce your website speed, particularly if you’re using WordPress, Drupal, or Joomla.

It’s also important to remember that it’s not just about the total number of plugins you have on your website, but also about their quality. If you’ve chosen well, you could have a much faster online medical store with 50 plugins, compared to a competitor who has 10.

Avoid those that perform a lot of remote requests, load lots of styles and scripts, and add too many extra database queries.

Check Your Images

Any good medical store will have attractive images. But if they’re not optimized, your website may take far too long to load.

The higher the size and quality of your images, the longer they’ll take to load. That’s why you should reduce your image size whenever possible. Check out the Smush Image Compressor to make it easy.

Reduce HTTP Requests

80% of your medical store’s load time is spent downloading various pieces of each page. This includes Flash, scripts, stylesheets, images etc.

Each one of these elements has an HTTP request, which means the more components you have on each page, the longer it takes to load.

For this reason, remember these things:

  • Streamline how many elements you have on each page
  • Swap out images for CSS whenever you can
  • Try to combine your style sheets
  • Aim to reduce your scripts and keep them at the bottom of each page

Wrapping Up

As you can see, there are many different things you can do to speed up your site.

But one of the most important things you can do is monitor your site so you know when you’re having problems. Get in touch to find out how we can help.

Benefits of SEO for Your Financial Website

benefits of seo

You’ve heard all the hype about SEO. You know it’s worked for other business, and you’re thinking about giving it a shot. But you’re hesitant- can SEO really be beneficial for a financial website?

The answer is a resounding yes. Virtually every kind of business can benefit from SEO.

Quite honestly, you are making a huge mistake if you aren’t implementing SEO tactics on your financial website. Every day you choose not to use SEO, you’re losing money and customers.

Let’s take a look at the benefits of SEO for your financial website.

Increased Traffic

When you implement SEO tactics, your site will start ranking higher and higher in the search engines.

And high rankings will get you a lot more than just bragging rights.

The number one spot on Google gets 33 percent of search traffic. And, 75 percent of users never bother to scroll past the first page.

Ranking on the first spot of Google is obviously the goal. But really, ranking anywhere on the first page can result in a huge boost in traffic to your site.

Low Cost

Organic listings, unlike other forms of advertising, are free.

Of course, you will need to invest some money and time into your SEO strategy.

However, once you’ve done this, you’ll see increased traffic to your site that doesn’t cost you a thing. You will never have to pay Google or another company a fee anytime someone clicks on your site link.

SEO drives traffic to your site all day long, in a cost-efficient manner, even when you’re not working.

Quality Visitors

When someone finds your site through a search engine, it isn’t by accident.

Someone was actually searching for a solution to a problem, and your financial website provided that solution.

This means you don’t have to push visitors with ads or other persuasion tactics. They are coming to your site already interested in your financial services.

For example, WireLend, a trusted company for installment loans, doesn’t use any pushy sales tactics on their home page.

Brand Credibility

People tend to have trust issues with brands.

Earning a customer’s trust is a hard-won battle, especially for those working in the financial sector. But, it’s a heck of a lot easier if you’ve got high Google rankings going for you.

Landing towards the top of a Google search tells people you’re a credible, trustworthy source of information. On the flip side, ranking further back in searches will make people skeptical of your financial business.

Measurable

You never have to wonder if your SEO is working.

SEO results are measurable. You can measure conversions, the sources of these conversions, the effectiveness of keywords, and your website rankings.

There are plenty of SEO tools out there to measure results. Or, you can hire an SEO company.

Long-term Results

It may take awhile for your financial website to start reaping the benefits of SEO.

It may even take up to a year to move up in rankings. But, just as it’s hard to move up in rankings, so too is it hard to move down.

Your hard earned results will not disappear overnight. The only way this would happen would be if there’s a big change in Google’s algorithm.

Benefits of SEO: Wrap Up

As you can see, the benefits of SEO for your financial website are pretty extensive.

If you have any questions about these benefits or about SEO in general, please drop a comment below.

4 Tips for E-Retail Sites to Keep Page Load Speeds Fast

e retail

E-Retail is all about speed and convenience.

There’s no easier way to ensure your business fails before it even gets off the ground than by neglecting the need for speed.

Page load time is the all-important factor here. If it takes too long, customers will navigate away from your page — and probably head over to your competition to make their purchase.

This won’t just cost you sales, it will also cause your site to fall in search engine rankings.

Ready to make some changes?

Keep reading to learn how to make it happen.

Importance of E-Retail Website Performance

According to a study done by Akamai, 47% of people expect that it should only take two seconds for a website to load.

Website performance impacts not only the user experience, but also your SEO rankings as determined by Google. Search engines also measure the responsiveness and overall time it takes to a site load content.

As users expect faster service, websites are becoming faster than before.

You need to find a way to stay ahead of website optimization.

Little Cindy isn’t going to care why it’s taking so long to load the size 2 shoe she wants, she’ll simply give up and go to another e-retail shop.

These are four ways you can improve page speed and website performance.

1. Use Webpage Compression

When you have an e-retail website with lots of high-quality pictures, the average size of each page can easily run upwards of 1 MB.

This is a great way to keep your website moving at a glacial pace.

You should be using compression via Gzip. 90% of all major websites use Gzip. It’s similar in concept to Zip files you see used for photo albums or other big file collections.

Less bandwidth used means faster page response times — and that means happier customers and higher conversion rates.

2. Optimize Above-The-Fold Content

By quickly loading the top half or third of your page, you can present your e-retail store’s most important navigational elements in an instant, while the rest gets loaded in a few seconds later.

This is a simple trick on the eyes, where you perceive everything to be faster because your focus starts at the top.

3. Fewer Redirects

More HTTP requests means more time spend waiting for information. It should be your priority to reduce redirects for mobile phone users.

You should be using an HTTP redirect service that sends mobile phone users directly to your responsive mobile pages — without any redirects.

Site Uptime can help you identify whether or not you’re getting the best page loading speeds, beyond doing the ol’ “eyeball” tests.

4. Minimize HTTP Requests

It is important to optimize how your E-Retail page is organized based on images, scripts, and style sheets.

You can improve on this by:

  • Keeping the number of components low
  • Prioritizing CSS over using individual images
  • Merging style sheets
  • Leaving scripts at the bottom of the page

Be Proactive

Implementing these changes to your website is, of course, going to provide you some observable speed upgrades.

However, it’s possible that you’re not reaching your full potential.

If you’re experiencing any downtime, underwhelming conversion rates, or other problems, you should contact us to find out how we can improve your rank, increase leads, and boost your entire website.

Future-proof your website security today and start really climbing those page rankings.

You’ve worked hard to create a site that deserves a place on the first page of Google. Let’s make sure your site gets — and stays — there.

5 Great Tips to Optimize Your Investment Solutions Site

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Investment solutions are all about understanding a system in order to take advantage of its inefficiencies. The same should be said for optimizing your website for search engines.

Improving SEO is one of the quickest and most cost effective ways to draw more customers to your website. It’s the best kind of investment: low risk, high reward.

Here are five tips to know in order to capitalize on the SEO of your investment solutions website.

1. Research Your Competition

The first step is to examine the content keywords used by the top five investment solutions websites that come up on Google.

Using tools like KeywordSpy you can discover the profitable keywords and ad-copy combinations used by competitors in order to learn how and why Google’s algorithm favors them above all other sites.

Compare this analysis with the content keywords used on your site.

2. Narrow Your List of Investment Solutions Keywords

From this analysis, you should have a sizable list of potential keywords to adopt for your site.

However, you should be wary about using common keywords and search engine terms. You want your investment solutions website to still stick out.

You should also keep in mind your specific clientele. Think about what they will be looking for from their perspective.

For example, if you offer real estate investment solutions like 1031 Gateway, use keywords that relate to that specific service.

This is a good method to discover keywords that will be unique to your site and your site alone.

After coming up with a list of unique keywords, disperse them through your site. Monitor your progress with these keywords.

3. Integrate Your Keywords

Once you’ve established your list of keywords it’s important to know where to place them throughout your site.

Keywords should appear both in the design of your site, like on the menu bar and in your existing content.

Using keywords on page titles helps search engines establish what the page is about. One to three keywords should exist somewhere on these designated pages.

Content that relates naturally to these keywords is also a must. Search engine algorithms are looking for legitimate content that will be most helpful to their users.

Pages with 800 to 2,000 words which naturally relate to these keywords have shown to perform well.

4. Monitor Your Progress

Keep track of your site’s traffic on a weekly basis.

If after a certain period of time you notice that the improvement in your traffic is minimal, choose other keywords off your initial list to try.

Keep tinkering with keywords until you find a combination that works.

5. Make Sure Your Site Is Working

After establishing your investment solutions site near the top of the search engine rankings, the last thing you want to do is lose it.

One of the easiest ways to lose your ranking is suffering from website downtime.

This is the amount of time your site is loading unusually slow or is not working altogether.

The longer this happens, the more Google or another search engine will lose faith in your website as being reliable enough to recommend visiting.

It’s important to know when your website is suffering from downtime as soon as possible.

Make sure you don’t sacrifice the hard work you put into your website’s SEO and register for a website monitor.

Pest Control Marketing: SEO Tips to Squash Competitors

pest control marketing

When it comes to pest control marketing, it can be hard to find new customers. Most research is done online so how can you be found?

By having a great online presence, of course. 82% of customers conduct research online.

Quite a large percentage, right? Here are a few ways to up your SEO game.

Keywords

Keywords are important for getting found through Google or another search engine. When people search for a company using a specific keyword, all pages that include it will show up.

When keywords are optimized, there’s a better chance of ranking higher on SERPs, which leads on to the next topic.

Optimized Keywords

Also known as keyword research, it’s the process of conducting research and selecting the most relevant keywords to get traffic from search engines. Utilizing this, there’s a greater chance of one clicking your website as it relates to their search inquiry.

Getting Found

How can a website be found when there are hundreds of thousands already on Google? Let’s take a look at certain ways to get more traffic.

Google My Business

This is a great way of getting seen by those in a specific area. When people Google, “best termite companies“, a list shows up with a map above giving the locations of termite companies near them.

This increases online presence as your company will automatically be on the first page. Sometimes it’s better to rank higher with a Google My Business page other than a website. Here are great ways to ensure your Google My Business page is effective.

Use Local Keywords For Pest Control Marketing

Just like with Google My Business, using keywords specific to your area gains more traffic. Stay within your general vicinity rather than trying to target people in the whole state.

Optimized Website

A website doesn’t have to have an overly complicated design to be good. A simple one-page website can do the trick as long as everything is filled out with the right information.

Here are categories for a fully functional website.

Homepage

This is the customer’s first impression. If a homepage contains no links or information, it’s not very effective.

One thing a homepage should always include is a call to action. Simply putting “contact us today!” is a great way for customers to get in touch.

For great pest control marketing, adding a brief description helps the customers understand what you’re all about.

About

This is the chance to really go in-depth about company values, insights into what a work day looks like to you and why you’re different from the rest.

Services

List all the things your company provides. This can be added as a separate page or included on the homepage.

Wrapping Up

For effective pest control marketing, having strong SEO capabilities are beneficial in the long run as it can drive a lot of traffic. Without it, you won’t rank high on search engines. Higher rank means more traffic which means more cash flow.

If your website is down, you’re losing money. To make sure it’s functioning at its best, trust the experts at SiteUptime. Not only will we monitor your site but we’ll give you detailed statistics. Contact us today!

3 Tips For When Your Web Pages Are Slow to Load On Your Home Services Site

web pages slow to load

Page load time is a big part of user experience. But in efforts to achieve a more aesthetic and modernized look, it often takes the back seat.

While visitors appreciate nicely crafted web pages, over-designing can bog down a site.

Do your pages load in 2-3 seconds or less? If not, you’re risking lower time on page and session duration. The less time users spend on your site, the less likely you are to make a conversion.

If your web pages slow to load, you’re also risking your website’s ranking.

Keep consumers happy with a quick website. Don’t let seconds be the downfall of your business!

Read on for information about optimizing your site for quick page loads.

Know Your Speed

Before making drastic changes to your site, know its speed first.

Google offers a free web-based tool called Page Speed Online. The test analyzes web and mobile speeds. If the site ranks below 80, you’ll want to make some changes.

Below are 3 tips that will reduce laggy page loads.

1. Compress and Optimize

File compression is an easy way to reduce the overall size of your website. For web files, ask if your web host uses GZIP compression.

The good news is compression doesn’t degrade the quality of your files, so your video about DIY car repairs or wall mount tv installation will remain crisp and clear.

In combination with compression, you’ll also want to optimize. Image optimization also helps with reducing file size. This includes:

  • Saving files in their proper dimensions
  • Using the proper image file format
  • Avoiding heavy use of images

When creating images, ensure they are saved for the web.

2. Use a Content Delivery Network (CDN)

Chances are you host all of your files on a local server. While this setup is ideal for you, it’s not the most ideal for visitors outside of your local area.

By using a content delivery network, your files are hosted on several servers located around the world.

This means that users from other countries download files from a local server. In turn there’s less bandwidth usage and web requests.

With bandwidth spread across many servers, there is minimal risk of server overload. CDN is also beneficial in that it can help prevent:

  • Traffic spikes
  • DDoS attacks
  • Protection against web exploits

3. Enable Browser Caching

Web pages slow to load? If so, enabling browser caching can trim a few seconds off of page load time.

Browser caching reduces the amount of HTTP requests.

When someone visits your website, certain elements of the page are stored in cache. The next time the site is visited, the page loads without sending an HTTP request.

Cache resources such as:

  • Image files
  • CSS files
  • JavaScript and other script files
  • Media files

Web Pages Slow to Load? We Can Help

Having awareness of the state of your website is a must. If your website is slow or down, you’ll need to know about it.

At SiteUptime, we provide around the clock monitoring. When your site goes down, we’ll notify you instantly!

Don’t leave your site’s availability in the air!

Contact us today for top notch monitoring services.

Steps to Take When Your Rental Website Crashes

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There’s no worse feeling than having your website crash. That’s especially true for business owners.

Did your rental site crash? You might want be missing out on some serious revenue.

Consider this: 55 percent of purchase-related conversions occur within one hour of initial mobile search. Website crashes can have devastating results on rental companies that rely on exposure from online traffic.

It can be frustrating when your website crashes or runs into compatibility issues. Follow these steps to get your site up and running as quickly as possible. Read on to learn more.

Check Other Issues

You might think your website crashed. But you might be in luck.

Oftentimes, what looks like a website crash comes down to little more than a user error or connectivity issue.

Check to see if your website is actually down before troubleshooting. You can visit your site and click “Shift + Refresh” to check the page. If it works correctly, then your problem is solved.

You should also check your internet connection to make sure it’s not a connectivity issue. Sometimes website crashes are not what they appear.

Missing Stylesheet

Have a flashy new rental site?

Your new theme may be to blame. One common issue for new websites is a missing stylesheet.

Let’s say your trailers for rent site was remodeled with a new WordPress theme. In order to correct this problem, you need to locate the root theme folder.

First, find the downloaded theme on your computer. Open it up to take a glance at all of your files.

It should have some variation of the word “theme” in the title. Once you find it, you can upload it to your site to regain functionality.

It’s easy to forget to install your new theme. Make sure you didn’t overlook this step when changing up your rental site.

Get Website Monitoring

You can do everything right when it comes to handling your website. Accidents happen and sometimes there’s nothing to do to prevent a crash.

You may not be able to prevent a crash, but you can be prepared for one. The best way to prepare for website crashes is to invest in website monitoring.

Think about the missed revenue that results from a website crash. Your site could be down for hours or days before you notice.

Website monitoring tools let you know when your website server is down before your customers. You can get email alerts, DNS monitoring, detailed reports and more through these tools.

Your website might need monitoring before you even know it. By using monitoring tools, you can also pinpoint the exact problem that’s occurring with your rental site. This will further help you troubleshoot if problems arise.

What to Do When Your Website Crashes

There are myriad reasons why you’re experiencing a website crash.

You might be experiencing issues with your theme, internet connection, or no problem at all.

You need to be prepared for any situation. Don’t miss out on revenue from a website crash.

Prepare yourself by getting detailed reports on your website and its functionality. You can contact us today to get more information on protecting yourself against crashes.

5 Reasons Why Your Images Won’t Load

images wont load

Do the photos on your website take forever to load? Worse still, are they not loading at all?

This is a common problem for both new and experienced webmasters. But don’t worry. In most cases, there’s a logical explanation for why images won’t load.

The first thing you should do is a quick check of your site’s loading speed. Is your entire site running slowly, or is it only the photos?

Once you determine the issue is with the images, you can take steps to diagnose and repair it. Here are five common reasons images won’t load.

1. Your Photos Are Too Large

This may seem obvious, but it’s an often overlooked problem.

If your photo files are too large, they’ll take too long to load. WordPress recommends 60K to 100K for large images and less than 30K for smaller images. You could also try a compression tool to reduce the size of the photos you load.

Using professional photos of your business or products are another potential solution. Not only will the photos look better, but you can receive expert help in sizing them for your website. Product photography pricing is probably more affordable than you think!

2. The Image Doesn’t Exist

Your next step is to check your file paths to ensure the photo exists where you think it does.

Let’s say you’re looking for a file called “oaktree.jpg.” You believe it is in a folder called “images.” Open the images folder to make sure that the image is actually inside that folder.

It’s easy to move or delete files by accident, so double-check that your images are where they’re supposed to be.

3. Wrong Filename and Extension

One little typo can make the difference between a beautiful image or a broken link on your website.

Is the file you’re looking for “oak-tree.jpg” or “oak_tree.jpg”? Check the file extension, too, because “.jpg” and “.jpeg” are two different things.

These mistakes might be easily missed by the human eye, but the computer reads them as two different files.

4. Local File Path

What if your images load correctly from your home computer but fail to load elsewhere?

More than likely, you’ve used a local file path that only your computer recognizes. When you upload those files to the internet, it has no way of knowing about the files sitting on your home computer.

If the file’s src attributes contain words like “desktop” or “my documents,” you’ve probably used a local file path.

5. Wrong Browser Configuration

Some web browsers automatically disable images from loading. Fixing this could be as simple as selecting “show all images” from the browser’s settings menu.

It’s also worth checking if the device you’re using has security software or extensions that could block images. Again, adjusting the settings to allow images should correct the issue.

When Images Won’t Load: Final Thoughts

Diagnosing and correcting website issues can be a frustrating process. By following these steps, however, you should be able to identify and address the reason why your images won’t load.

Do you want to make sure that your website – including the photos – is up and running at all times? We invite you to compare our monitoring packages and find the one that’s right for your business.

How to Use Logo SEO for Better Search Visibility

logo seo

Using keywords should be a part of our investment in SEO, but did you know that your logo design should be too? Using logo SEO along with keywords and topical blog posts is an important element in your marketing strategy.

Utilizing all of these practices in tandem can offer the same benefits as what we’ve come to think of as traditional SEO.

And, because this strategy is still catching on, implementing it now could boost your overall website standing.

Below, we’re sharing some of our best tips so that you can begin using your logo for SEO today.

1. Start With a Great Logo

In order to really make the most of your SEO efforts, you need to have a good logo that accurately represents your business.

In the past, the need for a good logo may have had you searching the budget to hire a professional designer.

Now, however, there are services available to help you create a DIY logo. It can be just as good as something a professional could create without all the expense.

You know your business better than anyone, so you are the best person to create a logo.

Think about what will represent who you are and what you do, and that will work for logo SEO as well.

2. Use ALT Text To Enhance Logo SEO

The main way of using logo SEO is through ALT text.

This allows you to associate certain words with an image, for example, your logo. When uploading your logo to your site, you would include ALT text as a mini description that includes keywords.

Those keywords could be the name of your business or another unique phrase that is associated with the work you do.

When choosing keywords, it’s important to keep in mind that ALT text should be kept concise and as brief as possible.

3. Pay Attention to Your File Name

What you name your file can matter when trying to boost your logo SEO strategy.

Spend some time doing research.

Find out what words or phrases are most used by people when they are searching for products or services similar to the ones your company provides.

Then you can use that information to come up with a file name for your logo prior to uploading it your site.

Search engines will notice your file name and, when it matches a search that someone is conducting, include your site in the top results it recommends.

Next Steps

After you’ve taken the time to design a great logo and incorporate these strategies, you want to make sure that your site provides a great user experience to those who find it.

While site appearance and ease of navigation is important to the user experience, the most important thing is to make sure that your site is always up and running.

A strong SEO strategy that takes advantage of your site’s content and logo can be coupled with a great user experience.

That will make sure that customer’s find your site, stay on it, and return to it again and again. If you enjoyed today’s post, you might also like this one on Law Firm SEO. Check it out.

Casino Marketing: How to Attract More Players Online

casino marketing

You’re looking to attract more players to your online casino, but you’re not really sure how to do it.

Competition in the online casino business is tough, as there are so many people around the world looking to get in on the action.

To attract more players, you need to focus on casino marketing.

With so many tools and options out there, it can be a bit overwhelming trying to figure out the most effective marketing tactics.

Let’s take a look at the top casino marketing tactics to attract more players online:

State How Much People Can Bet

Transparency is key when it comes to marketing your online casino.

And a big part of this transparency means telling users exactly how much they can bet in your online ads.

Knowing the amount of money they can bet is paramount for players, as many are afraid of joining a game they don’t understand and betting a large amount of money.

For example, your ad could say something as simple as “free slots no deposit no card details.”

Make the minimum payment amounts very clear from the starts and players will thank you by clicking on your ads.

Promos

Think about why people love visiting casinos in person. Often times, big players are offered free drinks, meals, accommodation, and transportation.

Obviously, you can’t offer these incentives on an online platform. But, you can still offer free promos to attract more players to your site.

Some promos you may want to consider offering are free game plays, free online casino money, double opening deposits, or “try before you buy” offers.

Let Players Know How Much They Can Win

While some people just gamble online for the fun of it, most are there in hopes of someday winning big bucks.

You should feature your biggest jackpot wins in every way possible. Sidebars, widgets, and banners should all be used to market your casino’s record winnings.

Play Your Own Games

Players care greatly about user experience when it comes to choosing an online casino.

The best way to find out if your user experience is up to par is to play your games yourself. This will give you insight on what’s working and what isn’t. And, it will also make you better at walking your customers through your platforms.

An expert knowledge of your own games will help you establish trust with your players and earn you more future clicks.

Use SEO Keywords

SEO (Search Engine Optimization) marketing is the process of using certain techniques to boost your site in Google’s rankings.

A huge part of SEO is keywords. These are the words or phrases people type into a search engine to find your online casino. You can use Google’s keyword planner to figure out the ones you need.

Blogging

Blogging is one of the best casino marketing strategies.

It can help boost your site in search engine rankings, as Google loves fresh, relevant content.

Plus, blogging can help you earn credibility with your players. Just make sure your blog contains quality content that is relevant to your users and that your posts contain appropriate keywords.

Casino Marketing: Wrap Up

Use these marketing tactics and you’ll be attracting more players to your online casino in no time.

Of course, these tactics only work if your website is up and running.

A website that is down can put a huge damper on your marketing efforts. To make sure that your site is always running, sign up for reliable website monitoring today.