Humans are good at spending time and money protecting against likely problems. But we are naturally poor at defending ourselves against rare events that could have a catastrophic impact on us. For proof, you only have to see the vast impact a worldwide pandemic has had on the world in the last two years. Catastrophic, […]
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Only 64% of businesses have a website. While this figure is high, the fact is that 100% of businesses should have a website. If you don’t, you are missing a valuable opportunity to attract and inform customers of your services. Those customers will find your competitors who do have websites instead. Many assume that building a website […]
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TikTok has over one billion monthly users, which proves that businesses must figure out how to cut through the noise. Growing your TikTok page lets you raise brand awareness, tap into a new audience, and prove you’re an industry leader. But if you’re not familiar with the app, it can feel overwhelming, especially if you’re […]
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The average laptop lasts three to five years, at best. Sometimes it’s even less, and sometimes it’s a bit more depending on how well you take care of it and spend on it initially. With that said, everyone has to buy a new laptop at some point or another. And provided you aren’t buying a […]
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Instagram is a staple for many businesses. The platform produces some of the best ROIs across the advertising industry. Businesses getting started with Instagram ads wonder: How much does Instagram advertising cost? This article will explore the average cost of Instagram ads. You will also learn how to lower your costs when advertising on Instagram. […]
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Did you know the average Net Promoter Score (NPS) for car dealers is in the range of 3.9 (the lowest is 2.0), while the average Net Promoter Score for Internet service providers is between 0 (the lowest is 1.6) and even 1.9? So what exactly is a Net Promotor Score (NPS)? And what is a […]
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Do you have an idea for an app that you believe can make it big? Now that there are more than 3.8 billion smartphone users globally, there’s definitely a chance for you to make that happen. However, it isn’t easy to build an app and make it successful. You can’t start the app development process […]
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The digital marketing strategy was once thought of as an add-on to a company’s marketing efforts. Now it’s perhaps the most effective part of reaching customers and growing your brand. In fact, throughout the pandemic, it was one of the only industries to post double-digit gains. You can make it work for you, but you have […]
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