Technology is charging forward at a breakneck pace, and the world can only try to keep up.
This is true in the tech sphere, in terms of social interactions, and, perhaps not as obviously, in the world of design.
Businesses must fight to remain relevant in a social atmosphere that relies heavily on web presence and connectivity.
This is made possible through social media, but should also be a consideration for your website and mobile platforms.
Design options are limitless, and more new and exciting options are popping up all the time.
But how do you know what to use and what to avoid?
Here are four key tips for incorporating a web and mobile design that will be a hit with your client base.
Keep it Simple
This applies to websites, banner ads, and mobile platforms.
Clean, simple lines and an uncluttered landing page are going to engage your audience quickly and keep them on your site longer.
This is not to say that using new, flashy design elements is a bad idea. GIFs, video backgrounds, and fun textures are all great things to consider.
But think of design elements the way you think of salt in the main dish. You need it to enhance the flavor, but too much and the entire meal is ruined.
Pick one key design element, but don’t feel like you need to use every single one you come across.
Don’t Try to Sell Anything
Yes, even if you are actually trying to sell something.
This isn’t to say don’t market your products. Just keep in mind that the modern consumer is wary of the “used car salesman”-type pitch.
This means go back to step one. Keep it simple. Highlight your products without bells and whistles and gimmicks.
When you are designing your marketing materials, it’s probable that you’ll want to create a banner ad. This is a great idea, with tons of applications and outlets for use.
Keep in mind, though, that you are using banner ads and other advertising materials to communicate your message in the quickest, most visually appealing way possible. So avoid clutter!
Focus on Mobile
Mobile has never been as powerful a sales tool as it is today.
Consumers are able to shop online, compare prices, and look for deals, all without ever leaving their couch.
Your mobile presence should not be an afterthought. Take the time to make the experience user-friendly and seamless.
In fact, it isn’t a bad idea to design with mobile in mind from the start, rather than trying to adapt it later.
Your functionality on mobile should be seamless and comparable to your browser or brick-and-mortar experience.
Strive for Authenticity
Modern consumers can sniff out ingenuousness at a hundred paces, and they don’t like feeling like they are being given a canned pitch.
This comes across in the language you use on your site and the voice you use in your content. Consumers want to do business with a person, not a business.
This sounds counter-intuitive, but you’ll find much better results if you make an effort to project your business as its people, rather than its products.
Keeping your business relevant in quickly changing times is a challenge. There is constantly new material to learn and discover.
Remember to keep learning, and constantly be reevaluating your digital game to bring the very best to your consumers.