Are you building a vape website?
Vaping is more popular than ever, which means the Internet is full of other sites selling vape pens, e-liquid and accessories. How do you get the edge over the competition?
In this article, we’ll tell you our top tips for creating a vape website.
How to Create a Great Vape Website
1. Optimize Your Site’s Loading Speed
You only have a matter of seconds to make an impression.
If your site takes too long to load, people will click away from it without even getting to see your content. In fact, 53% of users will abandon a site if it doesn’t fully load after just 3 seconds.
That’s why is imperative that your website loads quickly.
The first thing you have to do is check the current speed of your website. You can do this with a free website speed checker. This will tell you the overall speed. From there, you need to work out ways to improve it.
Large, unoptimized images are a common cause of slow websites. Make sure that your images aren’t needlessly large. Often, you don’t need to reduce the size of the image itself to do this, only the file.
JPEG and PNG files can carry extra metadata, which does nothing but weigh your website down. You can use online converters to strip this away.
HTTP compression and caching will also improve the speed of your site.
2. Offer a Great Product Range
In order to appeal to as much of the market as possible, you need to have a wide product range available on your website.
This should include top-of-the-range vape pens, low-budget options, and everything in between.
You also need to stock a variety of e-liquids and flavors. There are always new and interesting flavors cropping up on the market. One such product is fantasi e juice, a soda-inspired vape liquid.
If you keep your finger on the pulse of the latest vape trends, you can be one of the first sites to sell products like this one. This will give you a serious edge over your competitors.
3. Get Social Media Savvy
Social media is one of the easiest ways to research and connect with businesses.
So, you’ll need to have a compelling social media presence in order to reach your target market. Create accounts on Facebook, Instagram, Twitter and Pinterest so you can connect with as many people as possible.
Just being present on these networks isn’t enough. Learn how to impress users with social media and create campaigns that work.
Stay on Top of Errors and Crashes
If your site crashes, you’ll lose valuable traffic, and this can result in a long-term negative impact on your brand image as well as an immediate reduction in sales.
Websites go down from time to time, and you need to be able to fix them as quickly as possible. Find programs that will monitor your site and notify you when there are any problems. That way, you can fix them straight away.
Contact us to see what we can do for you and your website.