An SEO project isn’t complete without at least a basic technical site analysis.
Though it’s not as hot a topic as SEO is, it’s just as important for identifying your site’s shortcomings and how to address them so you can improve your page rank, conversion rates, and visitor satisfaction.
Little issues under the hood of your site can reduce performance in tests more than you think, and your page’s success will follow these results.
Do not fret. This article will help you identify some key factors and show you how to deal with them.
1. Make a Good First Impression with Page Speed
You’ve got less than ten seconds on average to give visitors a good impression of your site, and show them why you’re the right website for them.
The average person will look elsewhere if you haven’t convinced them within that timeframe.
You don’t just lose sales. It can harm your PageRank.
Checking page speed should be the first step of your site analysis. It’s even better to have your page speed continuously monitored.
2. Optimize Under the Hood
Improve page loading and search engine indexing by optimizing metatags tags, sitemap, and robots text.
The title tag defines the blue link on SERPs and the meta description tags contain the summary underneath. Make them catchy and relevant.
An XML sitemap gives search engines a thorough list of pages and locations on your site. If you haven’t added one yet, it’s time to make one.
The robots.txt file guides crawlers and bots and lets you decide what to show them. This makes site analysis more efficient.
Easier crawling leads to more visibility and potential traffic.
3. Ensure Great Content with Content Monitoring
With how much work you put into producing quality content and making it presentable to your audience, it would be a shame if it doesn’t show up consistently.
All the elements containing your precious guides, links and products like supplements, mats and workout bands may not be compatible with all devices.
Missing elements on a loaded page aren’t uncommon and can turn people away.
The answer to this is called content monitoring works by regularly checking on different systems.
This can be done automatically, continuously.
4. Keep Your Links Alive
Links don’t always last, because sites and directories change all the time.
You’ve probably put a lot of effort into supplying a lot of good links to help your customers find information, and to boost your page rank and relevance. So, of course, dead links are unacceptable.
Searching your site for broken links manually is a big task, so a link checking tool is recommended.
Let’s get started on your site analysis.
5. Know if Your Site is Down
You probably know the great importance of keeping your site active with new material and inbound links. But this is all pointless if your site is down.
Do you know how often your site is down? Or for how long? Or when and where?
You can run a check here to see if your site is down, and get more details on performance.
Use Continuous Site Analysis
Regular checking and testing take a lot of time that you could put into making more content, products, and sales.
It’s better to let a monitoring system handle it for you.
SiteUptime checks your website every 2 minutes, from 8 locations on 5 continents, and lets you know when it goes down.