When it comes to fashion, cheap, fast- fashion is out and eco-friendly green fashion is in. More and more clothing retailers are investing in sustainable fashion to target socially conscious young consumers and lessen their toxic impact on the environment. So, if you’re a green clothing company, it’s important that you stay ahead of the curve and take charge of the market before your competitors can.
But how do you increase drive brand awareness and increase conversions on your ethical clothing website? Keep reading for the top 8 ecommerce tips for green clothing companies.
What is Green Clothing?
Green clothing, also known as eco-fashion, is clothing that uses eco-friendly fabrics and responsible production techniques. It takes into account environmental impact, consumer health, and the working conditions of the people making the clothes.
Here are some key characteristics of green clothing companies:
- Clothing is made from organic raw materials with no pesticides
- No harmful chemicals or bleaches are used to dye the clothing
- Clothing is made from recycled and reused textiles
- Clothes are of higher quality construction and designed to last longer
- The workers who make the clothes are paid decently and have good working conditions
- Clothing is often organic, sustainable, and biodegradable
As you can see, green clothing companies produce high-quality, ethically-made clothing that can last for years to come.
Why Do We Need Green Clothing?
It’s no secret that the fashion industry as a whole has an incredibly negative impact on the environment. Clothing factories rely on dirty energy like coal to churn out cheap fashion, which ultimately ends up in a landfill. In fact, the average American throws away 70 pounds of clothes per year, and 85% of that ends up in landfills or incinerators.
The fact is that cheap, fast-fashion is destroying the environment. And as more people realize the devastation this industry causes, they’ll be turning to green clothing companies for more ethical and sustainable clothing.
What are the Benefits of Green Clothing?
Green clothing is all about creating clothing that is better for the Earth and for people. Here are just a few benefits green clothing offers:
It’s Better for the Earth
From the pesticides used to grow cotton to the toxic dyes used to dye clothing, cheap fashion poisons the environment. Clothing made from organic fibers and sustainable fibers, however, cut back on the carbon and pollutants and have less of a negative impact.
It’s Better for Us
The fashion industry is known for its harsh labor practices and human rights issues. Green clothing, on the other hand, is made in safe working conditions. It’s sweatshop free and all workers are paid a decent living wage.
It Lasts Longer Than Cheaper Options
Organic and renewable fibers last longer than cheap synthetics. By investing money in green clothing, you can create a wardrobe that will last you much longer. You’ll also be more likely to wear your clothes and not just keep them in your closet (or on your bedroom floor).
It’s More Unique
Eco-friendly clothing isn’t mass-produced like fast-fashion. By wearing it, you won’t run the risk of showing up at a party in the same off-the-rack clothes as your friends. Instead, you’ll be showing up stylish, eco-friendly fashion.
8 Ecommerce Tips for Green Clothing Companies
Now that you know the benefits of green clothing, you can better market yourself in the e-commerce sphere. Here are some tips for making your brand and website an e-commerce success!
1. Use High-Quality Imagery
Many fast-fashion companies rely on high-quality, glossy photos to sell cheaper, poorly made clothing. With eco-friendly clothing, you have an opportunity to showcase clothing that is actually made from high-quality materials! You should hire a professional fashion photographer to take photos of your inventory, so you can sell your clothing more effectively.
Unsure what constitutes as high-quality imagery? Check out Message Factory tunics to see how you can use high-quality photography to improve your ecommerce strategy.
2. Tell Your Brand Story
The best thing about eco-friendly fashion is that it’s made ethically by workers who are paid a decent living wage. You should invest in telling the stories of your workers, and highlight the production and manufacturing process of your clothing. By showing the benefits of this eco-friendly industry, you can win over shoppers who have not yet bought into the idea of environmentally-conscious fashion.
3. Be Easy to Find
If you want to be successful in e-commerce, you need to make sure your website is SEO optimized. Utilize keywords, make sure your pages have unique titles and meta descriptions, use high-quality photography, and write great descriptions of your brand and products.
Since eco-friendly fashion is still relatively new, you have an opportunity to make a splash in this sector. That requires investing in SEO so your website is the one customers find first.
4. Be Mobile-Friendly
28% of global shoppers purchased all or most of their clothing online in the last year. That percentage is only going to grow as more and more people choose mobile as their preferred method for shopping. By making your website responsive and creating the best user experience, you can attract more visitors and make it easier for them to buy from you.
5. Be Smart About Your Clothing Prices
Eco-friendly fashion is more expensive because it is made from higher-quality materials. And the reality is that 61% of shoppers say they’d only buy green items if they cost the same or less than non-eco-friendly items. This means you have to have to do everything in your power to price your things in a way that will actually lead to conversion.
You should perform market research on pricing to make sure you’re not more expensive than direct competitors. You should also always try to offer a bonus coupon or future promotions to encourage a customer to buy from you.
6. Invest in Website Performance Monitoring
Succeeding in e-commerce requires more than just products. It requires you to have a functional, SEO-optimized website. You should invest in tools that will measure things like page speed load and performance so you can make sure your website isn’t being penalized for poor performance.
You should use a website monitoring service you can trust, so you can make sure your website is always performing well. The last thing you want is your site to crash during a major holiday!
7. Partner with the Right People & Businesses
If you’re a smaller green clothing company, you need to build partnerships with the right people. Try to connect with key influencers and local bloggers who can serve as brand ambassadors for your site. You can even try partnering with other eco-friendly businesses and engage in some cross-sell practices, or develop relationships with industry websites that could feature you!
8. Make Your Customers Love Shopping with You
Acquiring new customers is much more expensive than keeping existing ones. Promote brand loyalty by engaging with customers on social media, offering first-class customer support, and creating loyalty programs like discounts for frequent customers.
The green clothing company market is small, so customers will be more loyal if they know they can get great fashion from you with exceptional service.
When it comes to fashion, green is the way to go! As more and more shoppers ditch fast-fashion for high-quality garments, you need to invest in your e-commerce strategies to win over customers and drive sales. By following these eight easy tips, you’ll set yourself up for success!
Have you tried any tips? Are there any that we’re missing? Let us know in the comments!