Understanding user behavior is crucial to the success of your online business. Use these 10 web analytics tools to get better insights about your audience.

Top 10 Web Analytics Tools to Understand User Behavior

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In 60 seconds on the internet, 70 new website domains are registered.

That’s a lot of new websites every day. How will yours stay competitive?

By using web analytics tools you’ll be able to keep improving your website every day. From content quality to links clicked, your website will constantly be giving you feedback. Read on for 10 tools to help get better analytics:

How Web Analytics Tools Work

Web analytics is a way to compile all the data that runs through your digital campaign. This could be data about your website, social media accounts, or ads that you pay for online. These numbers are gathered to give you a good idea of how users are navigating through your business.

There are many different tools that you can use to gather all of this data. We’ll talk more about those in a bit. Web analytics can help you get an idea of what website changes are working and which are not.

Analytics to Look At

Web analytics monitors many different things on an account or page. One of them is the amount of time that users spend on a page. This is an interesting thing to measure and it can teach you a lot about your web page design.

Take this ABA degree page for example. Everything is right where you need it to be and it is easy to navigate. Pages such as these might have a longer time measurement as opposed to one that is hard to read and doesn’t look so credible.

You will also get to see click-through rates, which measures how often a user clicked on a link on the page. Another insightful analytic is one that tells you more about the demographics of your users and when they are most active. This information can help you in crafting content for your business later on.

Goals for Web Analytics Tools

In order to determine how well your digital strategy really is, you’ll have to evaluate it. And to evaluate it you’ll have to set goals for how you want your strategies to work.

Start with realistic and specific goals. Give yourself a time period to reach your goals as well. Come up with the click-through rate you want for your content or how many users you want to look at your content each month. Next, we’ll tell you the tools you need to get started.


Google Analytics Solutions is a very popular tool that is widely used. Last year, Google accounted for 79% of all global search traffic. So if you’re looking to optimize a website for more traffic it makes sense to go with a tool from the business that does it best.

This tool will help you analyze your conversion rates as well as the how well your landing pages are working. It also has Google AdWords integrated into it to help you put your analytics to work.

In this tool, you can also measure the number of time users spent on your page as well as their geographical location. It will also let you know which of your pages are not being used so well.


This software used to be called Pikwik but was recently renamed. It is also a free software that specializes in websites and mobile analytics. This tool measures website visits, clickthrough rates, visit duration, and generation time.

It is a chosen tool by companies such as Forbes, Sharp, and T-mobile. It also offers numerous plugins for your website to help with search engine optimization and to track the effectiveness of marketing campaigns on your site.


This tool focuses on the analytics that describes the behaviors of consumers. It’s also a tool for increasing engagement with your followers. You can also use the tool for email campaign automation.

They also focus on increasing conversions and keeping customers for a long period of time. This is also a great tool to use if your business is e-commerce and you are on multiple other channels as well. It is really good about importing data from other resources.


Marketers are starting to see SEO as becoming more effective with 82% reporting effectiveness is on the rise. So when it comes to web analytics tools having an SEO feature can keep you competitive.

SEMrush is offering web analytics tools that track your websites mistakes and also helps you analyze your competition. Including a feature that shows what your competitor’s ideal keywords are for your own search engine optimization strategy.

It will also help you analyze what your content’s quality is like and how it is performing. A social media tracker is also built in and you will have the ability to schedule posts right from SEMrush.


Chartbeat is a great tool if you are constantly publishing content. It will tell you how many page views your site gets as well as how long users stay engaged with your content.

It will rank all of your different articles in terms of performance and you’ll be able to see how users interact with them. This tool gives you an entire dashboard to view your different analytics at once.


Mint is a website analytics tool that gives you a wide range of data to observe. It will show you how many visits your website gets as well as where users are finding your business.

It will also show you what search engine searches led users to your site as well. The pages feature also gives you an idea of what pages and content are performing well.


Jetpack is an analytics tool exclusively for WordPress users. This tool helps with web design and optimizing your website for fast loading. It will also measure user activity and give you the numbers on a timeline of years, months, weeks, or days.

It also helps you with promotions and allows you to schedule posts and social media posts with the add-on as well. And shows you how to make money off your site.


Mixpanel focuses on analytics for products for your website, mobile devices and more. This tool has many features that can help you learn who your consumer is and help you in creating the best experience for them.

It also provides insight on where your business loses customers and how loyal they really are.


Social media is a big engagement tool for business today. Facebook is one of the largest platforms. It provides insights for users on what your reach is like, and how who your followers are.

Its analytics will describe the demographics of your followers and when the best times to posts content is.


Twitter is also an impactful social media channel. Its analytics feature tells you how many impressions your posts have gotten as well as how many have visited your profile in the last 28 days. It will also give you monthly summaries.

More Website Tips

Having an optimized website is extremely important for an e-commerce business. Especially with the changes and updates that always seem to be occurring.

To stay up to date and learn more tips on how to optimize your site check out our blog.