Contact Us Forms vs Email Address: Which Should You Include On Your Website?

contact us forms

If you are a business owner, one of the most important lessons you can learn is to listen to what your customers want. That starts with your website. You want to be responsive to current and potential customers so that they have a positive user experience and want to engage your services.

As you are thinking about launching your website, you may find yourself debating options for different forms of contact. You want your website visitors to be able to get in touch with you, obviously, but there are different ways you can go about that.

You can either build an email contact form into your website, or you can provide your email address. Both options accomplish different goals, but which is better for you?

Below, we’re discussing the difference between different kinds of contact us forms, so you can decide which is best. Read on to learn more.

1. Listing Your Contact Information

One option you have when you’re putting together your website is to list your forms of contact out. This would include your email address, phone number, and physical address. You could put this information on a “Contact Us” page, or have it appear on the bottom of every page on your website.

There is nothing necessarily wrong with this option, but it does create an extra step for the user. They have to take it upon themselves to copy your email address and craft an email to you, or to pick up the phone and call.

The other potential problem with this method is that you can’t control the information you get from the customer. They could send you an email that is not necessarily helpful or relevant to you, and you may have to start a back-and-forth conversation just to get the information you really need.

2. Creating an Email Contact Form

If you want to create a website design that is both user-friendly and creates smart opportunities for you as a business owner, you should consider creating an email contact form as part of your site.

With this type of form, users are prompted to fill out different content blocks. You get to decide what information you want to request from them, which is why email contact forms are so beneficial.

You do want to be careful that you aren’t asking for any information that a customer would not be comfortable providing online. You will also have to be sure to stay on top managing the forms that get submitted and responding to them in a timely way.

Ready to Build Your Contact Us Forms?

Including contact us forms on your website is an important way that you can engage with your current clients, but it also invites new customers to ask questions and learn more about your services.

If you build a custom form on your website, you get to control what information is required. You will be armed with the information you need to create a meaningful touchpoint with clients, which can help your business grow.

For more information about creating the best website possible for your business, please contact us at any time.