There are more than 40 million business pages on Facebook right now.
But that doesn’t mean traditional websites are becoming obsolete. In fact, the complete opposite is true.
So which do you need? A Facebook page or website?
It’s not a question of either or. Your business should have both a Facebook page and a website. We’ve put together this guide to explain why.
So let’s dive in!
Benefits of Having a Facebook Business Page
There’s no doubt about it. You should have a Facebook page for your business—even if you already have a traditional website.
A Facebook page can give you benefits you can’t get from a website. Here’s a quick look at some of the most important ones.
It’s Easy (And Inexpensive) to Make
You can set up your entire Facebook page in just a few hours. And it doesn’t cost you a penny.
If you’re already familiar with Facebook (and there’s a good chance you are), you can set up the page by yourself. That means you don’t have to shell out the big bucks to hire a professional website developer.
There’s More Traffic
With over 1.4 billion active users, Facebook gives your business direct access to a growing customer base. Instead of waiting for your target market to find you, a Facebook page puts your business on their timelines.
And you aren’t limited to just your followers. You can run Facebook adds to put yourself in front of more people. Your followers can share your posts with their friends. You can reach a lot of people without a lot of effort.
This all adds up to more exposure, which can then lead to more business.
Over 96% of users access Facebook through a mobile device. Since Facebook is already on most people’s smartphones and other mobile devices, having a Facebook page makes your business mobile-friendly.
Because of this, your customer base can find you while they’re away from home or on the go.
(But this doesn’t mean you shouldn’t make your website mobile-friendly. Remember, Facebook is only a piece of the puzzle.)
You Can Interact Directly with Your Audience
It can be challenging to interact with your audience through your website. Even if you give your customers the ability to comment on your blog posts, the responses are either late or non-existent.
That creates slow and limited interactions.
Facebook gives you a way to engage with your customers. You can respond to comments easier, start conversations, answer questions, and point people back to your website.
If your followers like what they see, they can share your posts on their personal pages. This opens up your business to more potential customers.
Facebook Isn’t Enough: Why You Need a Business Website
While Facebook does have a lot of advantages, the goal of those benefits should be to direct people back to your website.
If you try to survive on a Facebook page alone, your business will face a lot of limitations.
Here’s why your business needs a traditional website as well as a Facebook page.
You Have Complete Control
While you can customize your Facebook page with pictures of your logo, there’s little else you can do. At the end of the day, your Facebook page will look almost identical to every other Facebook page out there.
You can design your website, on the other hand, to match your brand and your company’s vision. You get to choose the design, the colors, the overall look and feel.
In other words, you are in direct control over your customer’s experience when they click on your page.
You can use your website as an extension of your services and values. This will not only help your customers find the information they’re looking for, but it will also help them understand your brand and mission.
You Own the Leads
Facebook gives you new, potential customers. But it doesn’t complete the sales process.
But the leads that come to your website (preferably through your Facebook page) are yours. You can get their email addresses and start a successful email marketing campaign. You can get their numbers and give them a call. You can follow up with those leads and convert them to actual customers.
If you’re having trouble finding leads, that doesn’t mean you should give up on your website. You just might not be using the right strategy. Sit down, do some research, and create a new plan.
You can learn more about the Google medic update to get started.
There’s an Opportunity for Revenue
The opportunity for revenue is non-existent on Facebook.
With your website, you can sell ad space and make an extra income. Or you can get a sponsorship from another company.
By sticking with Facebook alone, you lose this opportunity.
It Makes Your Business Trustworthy
A website gives your business credibility.
Your customers are more likely to trust you with their business if you have a clean, professional website.
Many shoppers will research your products and services online before they’re ready to buy them. In fact, over 60% of shoppers will go directly to your website before they decide to make a purchase.
If they can’t find a website—or if you don’t have a good website, your customers will leave and find what they’re looking for somewhere else.
Facebook Page or Website? Why You Need Both to Be Successful
So what’s more important: a Facebook page or website?
The answer is both! In order to have a successful business that reaches as many people as possible, you need to have a Facebook page that directs people back to your website.
Still trying to set up your website?
Make sure you take a look at some of the tips and tricks of creating a professional website on our blog!