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How to Write a Newsletter That’s Less Spammy and More Stimulating


You envision drawing countless online users to your website and turning them into paying customers over and over again. Your reputation soars, and so does your bank account.

The trick? Knowing how to actually make this happen.

The treat? Something as simple as a strong newsletter can work wonders as part of your email marketing efforts. In fact, research shows that email marketing’s return on investment is 122% — more than four times higher than that of social media.

Unfortunately, if your newsletter is too spammy, it’ll be delivered directly to the trash. Fortunately, we’ve compiled a guide on how to write a newsletter that’s less spammy and more stimulating every time.

Let’s dig in!

How to Write a Newsletter? Send a Newsletter Only When You’ve Got Something to Share

A common misconception among companies is that newsletters must be created and distributed routinely, even if they don’t have much to share.

The truth is, as a business person, you are not a local television news station. In other words, you don’t have to produce news content each day. So, it only makes sense to put out a newsletter only when you have something truly newsworthy to share.

If you send newsletters that don’t have much of a point, you’ll likely end up losing subscribers. And that translates to lost money-making opportunities.

Produce Excellent Copy

Another major mistake that many companies make is that they don’t give much thought to the quality of their newsletters.

The truth is, subpar copy turns readers off. In addition, it makes your company look unprofessional. In the end, it will damage your credibility, which means you may lose your subscribers’ trust.

In light of the above, company owners would be wise to hire copywriters to consistently produce strong newsletter content for them.

Keep Things Simple

When you decide to send out a company newsletter, it’s critical that you avoid sharing too much information at one time.

Why? Because if your newsletter moves in too many directions, your subscribers may have a hard time figuring out its relevance to their interests or needs.

For example, perhaps you’re excited to share some company news and some brand-new content. But you’d also like to tempt your readers with an astounding offer.

Instead of filling your newsletter with all of these items, try to stick with just one topic. Then, at the end of the email, add a “P.S.” followed by a quick note about something else you wanted to share or promote. This will allow you to diversify your newsletter content while still maintaining your focus.

Write Brief Copy

Although the quality of the newsletter content in your email campaign is critical, so is your content’s length.

Not many people wish to read lengthy email newsletters even if the newsletters are well written. So, it’s critical that you master the process of summarizing information and producing calls to action that are persuasive.

In other words, make it clear right away why your reader should click a link to learn more about whatever you’re trying to share or promote.

Allow Your Subscribers to Pick Your Content’s Frequency and Type

If you personalize your readers’ content choices, this will reduce your chances of sending out newsletters that aren’t relevant to your subscribers’ interests. In turn, it’ll make your newsletters more likely to be read.

For example, in your subscriber confirmation emails, you could have your users choose what kind of content they’d like to get from you. They may also provide information such as their age ranges and locations, as well as how frequently they’d like to hear from you.

You can then leverage this information to produce content they’d like to read.

Avoid Being Too Salesy

Many company emails are loaded with offers. In some cases, the offers are legitimate, and they end up being good deals. However, this isn’t the case in many situations.

Pushing an offer in an email newsletter can certainly be beneficial sometimes. However, if you do this too frequently, your audience will become tired of it. After a while, they’ll ignore your messages or even unsubscribe.

So, be sure to balance your sales-focused newsletter content with educational information. A smart move is to use your newsletters to share content that your subscribers will find helpful. Then, reserve your salesy content for those truly excellent offers you’re glad to promote.

Take a Look at Your Click-Through Rate

It’s critical that you pay attention to what emails your readers are opening and which ones are being ignored.

Your click-through rate will tell you how online users feel about your email content. If you discover that not many subscribers are engaging with your content, this may be due to one of several reasons:

  • Your copy is not written well.
  • Your newsletter design could be better.
  • Your copy is too lengthy.
  • You’re tackling too many newsletter topics at one time.
  • Your subject matter is boring.
  • Your calls to action are uninteresting or unclear.

You may want to ask family members, friends, and colleagues how they feel about your content as well. In addition, don’t be bashful about surveying your subscribers for feedback on your content.

How We Can Help

In addition to showing you how to write a newsletter, we offer a number of tips and tricks related to online marketing.

For example, through our website, you can learn about how to use search engine optimization to draw more potential customers to your business site. You can also explore the process of optimizing your business blogs for search engine optimization.

Keep browsing our blog to learn more about how you can increase your website’s visibility and, in turn, strengthen your bottom line in the years ahead.