When we visit a website, we’re usually there for a reason. Having to navigate a messy page, long paragraphs, or a painful color scheme will make us forget that reason. Instead, we’ll click off and search for another site.
A UX designer can help you improve your site. As a result, you can avoid losing visitors—and numerous potential customers.
A UX designer is more important than many people realize. A well-designed user interface can increase conversions by up to 200%. Meanwhile, better user experience (UX) design can improve conversions by up to 400%.
Ready to see an increase in conversions? Keep reading to discover the seven ways a UX designer can help your site.
Step up sales with these seven reasons to hire a UX developer.
1. Check Your Page Speed
Whether we’re on the couch or at a coffee shop, we check our phones all the time for easy access to the answers we need. With today’s high-speed internet connections, we expect websites to load quickly.
If your site isn’t loading fast enough, visitors might bounce—leaving without clicking around.
Slow-loading pages will interrupt the user experience. In some cases, it can even frustrate users until they leave. When people don’t have time to wait around, they’ll look for their answers elsewhere.
You can use Google’s PageSpeed Insights to check your website’s current performance.
There are a few ways a UX designer can improve your site speed. For example, they can compress images on your site that are slowing the pages down.
By improving your site’s speed, you’re encouraging visitors to stick around and explore. The more they explore your site, the more likely they’ll contact you for more information.
2. Use White Space
White space is also an important component of UX design.
Without white space on the page, images, photos, and other pieces of content will end up cramped together. This can impact readability and make it difficult for people to use your site properly.
White space gives the page content space to breathe.
It also makes your design appear modern and open. Too much space, however, will leave gaps between your content. An experienced UX designer can improve your web design for the perfect balance.
3. Make Sure You’re Mobile
According to Google, 50% of people won’t buy from a brand that has a poorly designed mobile site. A mobile-optimized website is essential for online success. Otherwise, you’re scaring off everyone who visits your site from their phones.
Mobile-optimized sites will make it easy for users to explore regardless of which device they’re on.
You can use Google’s Mobile-Friendly Test to determine if your site is optimized for smaller devices.
4. Keep Design Consistent
When someone clicks from one page to another and sees a drastically different design, they might think they’re on a different website.
Keeping your design consistent will help avoid confusion. For consistency, everything will need to match, including:
- Heading sizes
- The color scheme
- Button styles
- Design elements
- Photography styles
- Illustration styles
- Font choice and font sizes
A consistent design will help visitors remember your brand. Otherwise, they won’t have a visual way to remember who you are.
5. Break It Up
In addition to white space, you can also use other UX design tricks to break up large blocks of text. A UX designer can help you break key pieces of information apart by using pull quotes, headings, and bullet points.
These design tricks will help improve your site’s readability.
When your site is easy to read, people will keep reading. As a result, they’ll see all your company has to offer. The UX developer can even design the page to create a natural flow toward your contact form.
Improving your site’s UX will help you lead visitors straight toward a conversion.
6. Stand Out With CTAs
Adding visual cues is important when you’re trying to lead visitors toward a conversion action. In addition to improving the page flow, a UX designer can also improve your call-to-action (CTA) buttons so they stand out.
You’ll want to test different colors, sizes, and language to encourage users to click on your CTA button. Many designers even use color psychology to spark different emotional responses. How you arrange buttons of different colors on the page can also help you convert a visitor into a potential lead.
7. Improve Customer Service
Add a linked phone number and a form onto your website doesn’t guarantee visitors have the help they need. Instead, it’s important you provide visitors with immediate responses and kindness when they need help.
Otherwise, they might head over to your competitors the next time they have questions.
Instead of leaving your visitors with a single phone number, give them other ways to contact you. Ask your UX designer about adding a live chat function to your website. That way, visitors know there’s somewhere there to help.
In addition to improving your design, enhancing your site’s customer service capabilities will also help you gain new leads. When people contact you for help, make sure to get their information. If a call disconnects or a chat ends too soon, you can follow up and make sure they’re receiving the help they need.
You can also improve your customer service by adding a help section.
Use this section for video demonstrations and tutorials, FAQs, helpful articles, and more. Instead of wasting time with back and forth emails, visitors can find answers on their own. This content will help you help your customers—plus, it’s great for search engine optimization, too!
Design With Users in Mind: 7 Ways a UX Designer Can Help
Once your UX designer starts making these changes, make sure to test the results. If one tactic doesn’t work, try another. A/B testing and heat maps can also help you determine the success of your UX design changes.
With a UX designer at your side, you can improve your site’s design, increase conversions, and give your business a boost.
Explore our Website Tips and Tricks today for more design help!