Did you know that 49% of companies are currently using marketing automation tools or software? More than half of B2B companies (55%) are using the technology and seeing the benefits.
Marketing automation tools streamline processes, save time, enhance consumer engagement, create timely communications, and offer increased opportunities within the automation process. Continue reading as we delve into 5 essential aspects of automated marketing solutions.
What Is Automated Marketing?
Marketing automation tools help startups and small businesses compete with large-scale companies on consumer engagement.
Implementing the software will result in financial gains for your business. According to Salesforce, 67% of marketing leaders rely on marketing automation. They also found that 82% see a positive return on investment (ROI) from marketing automation.
Automated marketing campaigns help make your marketing team run more efficiently. It gives them time to focus on how to improve and plan to get more consumer attention and engagement.
Things to Know About Automated Marketing Solutions
We are going to walk you through these five tips. This information will help, whether you have a system in place or are setting on up.
1. Consistency
Automated marketing solutions help keep your marketing consistent across all channels. Consumers expect consistency and positive experience.
Marketing automation helps make consistency across the channels a lot easier. Even the most basic features for these systems offer designs for your digital presence across multiple channels.
2. Saves Time and Money
Marketing automation makes it easier to schedule, strategize, and unify content. You can run your campaigns from your desk with the click of a button.
Manual email and multi-channel work can take up a lot of time. As your campaigns grow, you’re spending money on more help to get them up and running. Automated marketing systems are cost-efficient and a massive time-saver.
3. Reporting
Marketing automation tools always have a reporting feature that’s built-in for each campaign. Instead of making multiple Google Sheets to keep track of reporting, you can view the results and download reports.
You can also efficiently run A/B tests to help with your overall strategy and see what is most successful in getting your target audience to engage. You can test subject lines or campaign creative.
4. Team Collaboration
Automated marketing helps create a single place for many teams to reference the reporting and campaigns. This creates less back and forth and more collaboration amongst teams.
5. Business Goals
Before you get a marketing automation tool, make sure to establish clear goals with each team. You want to make sure to hit what each team is looking for before choosing your system that’s best for your business.
If you’re looking to explore more about the positives of marketing automation, you can learn more about these benefits.
Set Up Your Marketing Automation Tool Today
Now that you see the benefits of having automated marketing solutions, you can find the best one that fits your business.
Consider your business goals and all your options before making your software choice.
Choose your system today or keep reading about the latest in the industry here.
