In summer of 2019, around 72% of the general public uses some type of social media. Fast forward 1.5 years, and that number is probably higher now!
Regardless of what the statistic is nowadays, one thing is for certain: if your business doesn’t have an online presence, then you’re missing out on lots of opportunities! This is especially true when you consider that most social media platforms are free to join.
If you’re now interested in learning about the best social media platforms for business, then keep reading. In this article, we’ll explore the optimal social media platforms for 2021 so you know which to focus on!
Facebook was first created in 2004 as a social media platform for college students. However, a few years in, it was opened up to people of all demographics, no matter if they were currently in university or not.
As you may already know, Facebook is now one of the biggest social media platforms out there. There are almost 3 billion monthly active users, which is a huge window of opportunity for you! Even if your products and/or services aren’t applicable to the overall public, there’s probably still a good chunk of people on Facebook who could benefit from them.
So think about getting a Facebook account for your business. Not only can you list your products and services (pictures too), and business hours, but satisfied customers can leave reviews for you. Plus, this platform is great for interacting with customers and sharing content.
You can even pay a sum of money to place Facebook ads. This puts your business in front of certain demographics who are more likely to be interested in your brand.
If you’re looking to network with other professionals and/or gain more employees, then LinkedIn is a great social media platform to join. It’s very similar to Facebook but is more business-oriented.
On LinkedIn, you can create posts to share your content or inform people about your products and services. You can also take out paid ads so you can get in front of the right audience. In addition, you can join groups so you can present yourself as a thought leader and get others interested in your brand.
Many companies also find LinkedIn very useful for recruiting talent. This is because job seekers create profiles that are basically like online resumes. If someone’s profile looks interesting to your HR department, then they can send a direct message to see if the person is interested in working for your business.
What’s fantastic about LinkedIn is it also facilitates collaboration between companies. You just might find another business that can complement yours just perfectly! It’s a win-win situation for everyone involved.
Instagram (or IG) is an image-heavy social media platform. So if you’re thinking of showcasing your products, this is a great place to do it.
IG allows you to add captions that are quite lengthy too, so it’s great if you need lots of text to explain a product or contest. Adding hashtags can also put your posts in front of more people, as they might be searching by certain hashtags. Just remember to use them sparingly.
Do you want to post multiple times a day but don’t want to annoy people by doing what’s considered spamming? Then you need to get a Twitter account. This is one of the few social media platforms where it’s acceptable to post several times a day.
Twitter is great for posting short but succinct messages. You can also attach pictures, but captions must be short and sweet. Twitter posts have a very small character limit when compared to other platforms.
Most people look to Twitter for real-time information. So if you have products and services that are time-sensitive, or are in an industry where things happen by the minute, then you’ll want to have a strong presence on Twitter. It’s an excellent way to show both customers and prospects that you’re on top of things.
TikTok is a relatively new social media platform, but it’s caught on like fire, especially with the younger demographics. It’s similar to IG and Twitter, but is very video-heavy. More specifically, most users like to post short clips of them lip-syncing and/or dancing to trending songs.
It can be a little more difficult for your brand to catch on through this platform, but it’s certainly doable. Having a social media manager who’s young and has an ear to the ground for trends can be extremely beneficial.
But if you’re struggling with getting a following, you can always buy TikTok likes to boost your success. Learn more about it by visiting Social Boosting’s website.
Get on the Best Social Media Platforms for Business Today
Now that you know what the best social media platforms for business are, the next step is to get accounts. Not only that, but you should carefully think about what messages you want to send out and which kind of following you’d like to gain on each platform.
With that information in mind, it’ll be easier to build up your social media presence and keep people interested in your brand. While you can always just go with free accounts, it might also be worth thinking about paying a little for paid ads. This will help get your brand in front of your desired audience.
So get started on the best social media platforms around. And remember to not spread yourself too thin; it’s better to focus on just a few to grow your followers!
If you liked this article on how to use social media for business, then please check out the rest of our blog for more helpful tips!