When was the last time you focused on a marketing campaign for your contractor business?
If you’re a contractor, you must focus on a digital marketing campaign to attract new customers. Even if you are not an expert in digital marketing, this article will help you get started.
Read on to learn about these contractor digital marketing tips.
1. Website Optimization
If you’re a contractor, the first step in your marketing strategy is to optimize your website. Nowadays, potential customers find services on the Yellow Pages and dial the person with the largest ad.
Before they hire a contractor, customers check out their website. If you haven’t optimized your business’ website, now it’s the perfect time to start.
Your website should explain who you are, your areas of expertise, your location, and a way for clients to contact you. Not only do you need key information, but you also need to make it easy for customers to use.
2. Utilize Google My Business
Google My Business is an excellent tool you can use as a contractor because it can tell potential customers a lot about your business when searching for a contractor on Google.
When you set up your Google My Business profile, you will control all of the information displayed about your business, such as website, phone number, hours of operation, and map.
With Google My Business, you can also communicate with clients and reply to positive and negative reviews.
3. Pay Per Click
If you want more qualified leads for your contracting business, you should utilize Pay-per-click ads (PPC).
When you start a PPC marketing campaign, the ads will appear at the top of the search results next to the other ads. The best part about PPC ads is that you only have to pay whenever someone clicks on your ad.
To learn how to make the best of these ads, check out home improvement lead generation.
4. Create a Blog
Another way to take your customer campaign to the next level is by creating a blog on your website. A blog is a great way to attract organic traffic to your website using the right keywords, quality links, and creative content.
Before you create a blog, you must have content clients will want to see. It’s not just about plugging in keywords and links; you need to come up with useful content.
5. Use Social Media
As a contractor, social media is a powerful tool to engage with your clients and display your work.
If you haven’t done so already, you should create a social media profile and use it to show pictures and videos of your work. Potential new clients will be impressed if you show before and after the projects you’ve worked on.
Take Your Contractor Digital Marketing to the Next Level
Now that you know about these contractor digital marketing tips, it’s time you take your strategy to the next level.
To create a successful marketing strategy, you should use social media, create a blog, use PPC, and optimize your website.
If you enjoyed these marketing tips and would like to learn more, check out the rest of our blog.