As a medical practice, chances are that some of your business comes from word of mouth referrals.
But, in today’s digital world, having an online presence is a must. Online referrals can boost your clientele and increase awareness of your practice.
Is your website search engine optimized? Medical SEO is a must if you want users to be able to find information about your practice.
The key to online success is to use proper search engine optimization techniques. Don’t let your practice’s content go unnoticed for any longer.
Keep reading to learn about 3 medical SEO mistakes that you may be making.
1. Poorly Designed Website
Website visitors have high expectations. They want pages that load within 3 seconds. They also expect a sleek and well-designed layout.
The bottom line is that your practice’s website needs to be user-friendly. From the images you choose to the ease of navigation, every element matters.
Your website also needs to be optimized for mobile use. This year, more than 44% of the world’s population will own a smartphone.
This means that a growing number of people are using mobile devices to find information about your practice. Without mobile-optimization, patients are less likely to spend time on your site. This in turn increases bounce rate and decreases conversions.
2. Using the Wrong Metrics
With SEO, most company’s focus on search engine result rankings. For example, Biological Health Services may rank high when users search for “health services in Australia.”
But, as a medical practice, website ranking isn’t as critical of a metric. Instead of focusing on ranking, focus on conversation rates.
Conversion is all about getting patients to make the call to schedule an appointment. As a medical practice, this is the best measure of success.
Other metrics to track include:
- Keyword ranking
- Geographical considerations
- Website visitors vs. in-person patients
When analyzing website metrics, be sure you’re using quality and trending keywords. You’ll also want to determine your traffic demographics. Is the traffic coming from cities and towns that are local to your practice?
Keeping track of the proper metrics will help to determine marketing needs. In turn, you can make any adjustments to your practice’s medical SEO.
3. Lack of Pages for Doctors
Having a well-designed and informational landing page is a must. But, take things a step further by creating individual pages for each doctor in the practice.
When browsing, patients want to connect with individual providers. When creating these pages, be sure to include:
- Education background
- Board certifications
- Testimonials
- Contact information
Convenient and information pages will persuade patients to schedule their first appointment.
Medical SEO: Wrap Up
When creating a site for your medical practice, avoid the mistakes in this article. The more time you put into optimizing your site, the more visibility it will receive.
Aside from SEO, another important factor of your website’s success is uptime. If your website isn’t available, no one can get to it!
As a medical professional, chances are you don’t have the time to monitor your site’s availability. The good news? Our company can take on this job for you.
At SiteUptime, we monitor your website around the clock. If your site goes down, you’ll be the first one to know about it.
Don’t risk an unavailable site.
Contact our team today to learn about our monitoring services.
