Your pest control website should be giving you opportunities for real growth, not just a basic storefront that provides a place for people to call you or forward inquiries.
The key is to incorporate your pest control website into all possible lead generation and organic referral avenues in order to get the greatest ROI. This can be as simple as PPC ads, social media marketing, or guest posting on blogs.
Because there are so many options, I’m going to highlight the best and most important reasons. Once you’ve nailed these down, you’ll be generating more revenue and more quality traffic than you ever thought was possible.
PPC and Facebook Lead Ads
Everyone jumps straight for Google Adwords, which are great, but if you want more local targeting, go for Facebook’s Lead Ads.
Facebook is not just another place to advertise a local pest control website, like Go-Forth Pest Control service near Rock Hill SC, it offers more than that. Facebook is a powerful tool and database to take advantage of.
Plus, Facebook ads are much cheaper than traditional PPC ads, especially when you’re running targeted ad campaigns. Facebook gives you lots of analytics to look at, too.
You can specific important demographics, like income brackets, age, and gender. Their lead ads give you the best step forward by allowing you to collect data on potential customers.
Rather than a typical advertisement that you click to take you to a homepage, customers can actively submit a request for your prices, deals, consultations, and etc. It’s easy for them, too, as Facebook will auto-fill their info in the contact fields.
Classifieds and Online Portals
Outside of PPC ads, you can still find some good traction for your pest control website on online marketplaces. Craiglist, Angie’s List, and even Facebook’s own Marketplace can be fruitful.
This is seen as more traditional or old fashion for lead generation, and you do have to be a good salesman. That isn’t to say it isn’t effective.
If your pest control website offers killer services at amazing deals, then let everyone know about it. Show off your best deals and give nice, detailed descriptions (with pictures!)
Now, if your pest control website could use some more commercial traffic, then you’re best off investing some time into LinkedIn.
Start searching for property managers and real estate management companies by using the advanced search. Spend some time also looking at relevant groups and offering advice.
Become a Leader
It’s right there in the name: lead generation. When you lead, people notice, and they will follow. Build a name for yourself.
Start from the core of your online presence with high-quality content. Expert reviews, opinions, and testimonies.
This is how you create a lasting impression. All that fancy branding and visual work goes down the toilet without reputation.
Encourage your best clients to leave online reviews on your business profiles on sites like Angie’s List, Yelp!, and Facebook. Get the ball rolling, so that your company creates buzz.
You can’t succeed online without leads generated by actual customers. People seek this out over everything else when choosing local businesses.
If this means calling or emailing every past customer who you know had a positive experience: then so be it.
Everything begins with the nature of your customer service. Remember that each time you go well beyond to fulfill a customer, you’re helping your image. Each time you cut corners, you pay by harming to your notoriety.
In the event that you get negative feedback, react to them with an expert tone, arrange to correct the issue. The best survey answers are often when you demonstrate how you handle issues.
Screen what’s said in regards to you on your online networking pages. Watch industry trends with bug control surveys. Get your best customers to give you personal remarks you can add to your site content.
Try not to overlook feedback. A solid overall rating is imperative to your marketing. An average or bad one will cause issues down the road for you.
Optimize Your Pest Control Website
This is the best and most important approach to create more leads for your business. Your website should be looking and running its best.
Most bug control organizations have a site and it is only a static flyer with some stock photographs and contact data. This represents a run-of-the-mill business.
This isn’t the approach you need to bring with your site. Your site ought to produce leads for you day by day.
The most ideal way to do this is by being discovered organically online when somebody looks for bug control or an exterminator.
85% of shoppers go online to locate a neighborhood business.
This implies you should be proactive on the web.
With a specific end goal to be discovered online you have to ensure you have a updated SEO. This is the only way to compete for positioning on page 1 of Google’s Local search ranking.
You should upload genuine photographs on your site alongside a solid invitation to take action once they reach your site.
Make certain to express the advantages of somebody visiting your pest control over another’s and why working with you will help them the most.
Always Be Up
Last, but not least, never be in the dark if your website were to ever go down at any time. It happens, servers crash, internet goes out somewhere, and your business is left offline.
That means lost potential profits. Even if you have the power to get the site back up, you may not know about it being down, and for how long.
Don’t leave things up to chance! Get your website monitored for everything that keeps your business running online.
You can’t afford to lose any momentum when you’re trying to build a name for yourself.