5 SEO Tricks Every Small Business Should Add to Their Arsenal

Digital marketing can be quite the beast, particularly when it comes to search engine optimization or SEO. If you’re a regular reader of the site, you know that when it comes to online marketing, SEO is pretty much the be-all-end-all.

However, a lot of companies think they have to spend a fortune when it comes to their marketing efforts. In truth, the secret is to work smarter, not harder.

Here are five SEO tricks guaranteed to help take your business to the top.

1. Get A Google Plus Page

When it comes to social networks, Google Plus is pretty much at the bottom of the heap. In fact, this may be the first time you’ve heard about Google Plus in years.

But Google is adamant about supporting their social network and rewards users accordingly.

Creating a Plus page for your business can result in all numerous benefits for your brand, including faster indexing increased visibility, and the ability to customize your better listing.

Best of all, since Plus isn’t exactly the most populated network out there, using it will give you a huge advantage over your competition.

2. Create Listings Everywhere

Speaking of listings, the more websites your brand has a page on, the better your visibility. Adding a standard NAP (name, address, phone number) to your listing is beneficial to business and customer alike.

You’ll see an uptick in traffic to your website and your customers will have more ways to discover who and where you are.

3. Optimize Your On-Site Content

Many businesses falsely believe that having a website is enough. While it’s a good start, what you do with that website is every bit as important as simply having it.

You can optimize your website in a number of ways.

First, be sure that includes a good balance of visuals and text. If a visitors check out your site and see paragraph after paragraph of text, you’ll likely notice a high bounce rate.

And don’t forget to create page titles and add metadata, as well. These may seem like small elements, but they can have quite an effect on the success of your digital marketing campaign.

4. Improve Your Site Speed

Page speed (or lack thereof, really) can be a silent killer. On average, you only have a few seconds to give visitors the full experience of your website. Should you make them wait, they’ll have no problem turning back and heading to the competition’s site.

Minimize your plugins, reduce image size, and eliminate redirects to see faster loading times.

5. Pick Perfect Keywords

Finally, make sure that you’re using the right keywords in your site’s content. Picking the right keywords can be difficult, and you may need a bit of help.

Company websites like https://www.climbingtrees.com/ can help you pick the best keywords for your industry based on Google Adwords’ metrics.