Nearly 90% of marketers report that social media marketing for their business has increased exposure, and 75% report increased traffic.
There are so many different avenues when it comes to marketing your business. Is your goal to improve your website and attract more visitors?
A strong social media presence is one online marketing tip. Keep reading for five tips to improve your marketing website.
1. Send Out a Newsletter
One way to get people to visit your website is by creating and sending out a newsletter to your email list. If you’re just launching your website, you can send out a newsletter announcing your new website.
You can also include incentives, such as a first-time customer promo code or a free trial for your service or product. Your newsletter should share news, but it should also share valuable content that encourages viewers to click and visit your website.
2. Be Active on Social Media
Another online marketing tip as we pointed out above is to have an active presence on social media.
Keep in mind that social media is not all about self-promoting. You don’t want to bombard your followers with constant posts to visit your website or check out your products.
Instead, you want to be an active member of the online community that posts relevant posts that position you as knowledgeable in your niche. You can start online discussions, create polls, or comment on other people’s posts.
You can also occasionally share your own content and share information such as company news or announcements.
3. Create and Share Content
You need to create valuable content that will attract users to your website. Your content should be interesting enough so that users will sign up for your newsletter, follow you on social media, check out your blog, or another action item.
You should create a variety of content including videos, blog posts, infographics, memes, gifs, and more.
4. Update Regularly
By regularly updating your website, you are providing visitors the best user experience. You should update the content of your website to reflect your latest service offerings and contact information.
You also want to update your website design so that it’s not outdated. For instance, check your website to see how quickly it loads. You don’t want a website that takes so long to load that users leave.
What’s more, the website design should include call to actions that direct visitors to contact you, sign up, or another action item.
5. Consider Marketing Help
Do you have an older website that needs an update? Maybe you’re not sure where to start when it comes to your marketing plan.
You can get help from outsourced marketing services. A marketing agency can take a look at your website and help you pinpoint what you can improve and how to encourage more visitors to your website.
Creating the Ultimate Marketing Website
There are a lot of tips when it comes to creating an effective marketing website. The key is to focus on what you want to improve, create a plan, and follow through.
With brand marketing, remember to frequently update your website and keep active on social media. The more people you connect with, the stronger your online marketing presence.
If you enjoyed this article and want more marketing advice, then check out the rest of our marketing articles on our blog. We’ve got tons of great information, no matter what your business!