Video Marketing Strategy

Exactly What Is a Video Marketing Strategy, Anyway?

Marketing

Did you know people are 1.5 times more likely to turn to their phones to watch video content as opposed to finding a program on television? That means people are ready to consume the video content that your company creates!

Yet, if you don’t have a video marketing strategy, it can be difficult to craft content that appeals to your target audience. 

If you’re still asking yourself, “What is a video marketing strategy?” You’ve come to the right place!

Be sure to keep reading for our guide on the value of having a video marketing strategy. 

Create Video Marketing Goals

Like any marketing strategy, you’re going to want to start by defining your goals for creating video content.

Do you want to improve brand awareness? Are you looking to increase your followers? Do you want to produce more sales? 

There are many different reasons why implementing a video marketing strategy and creating content can help your company. Be sure to figure out why you’re starting to create video content so that you will have a clear goal in mind for each video. 

You can learn more about video marketing and why you should get started from Twenty West. 

Create Compelling and Engaging Content

When you’re creating a social media video marketing strategy, you need to ensure your content is compelling to your target audience. One of your main goals for content on social media should be engagement. 

Being able to get your followers talking about the video content you create means you can help boost your ranks in the algorithm. It shows the platform that people are enjoying what you post. 

Engagement also helps you to build a relationship with your clients. If you’re posting content that they enjoy and talking with them about it, they will begin to trust you and your brand. 

Start Right Away 

With many marketing strategies, you might think that you need to take time to invest in equipment or plan high-quality shoot days. Yet, you can create a virtual marketing strategy for video content right away using a smartphone.

Many recent smartphones have cameras with amazing quality that will work perfectly for shooting video content. Depending on what platform you’re posting your video content on, you might not have to put in as much time as you might think. 

For example, an Instagram Story is a great time to take your followers behind the scenes of your day. You can shoot an organic day in the life and post it to your story with minimal editing. 

A Valuable Video Marketing Strategy

As you can see, creating a video marketing strategy for your company can be a valuable way to reach and engage with your target audience. You’ll find that people enjoy watching video content in their free time, which is why you should implement video marketing into your advertising plan.  

Are you looking for more advice on digital marketing, technology, or social media? If so, you need to keep scrolling our page! We have lots of tips and tricks that can be very helpful.