Investment solutions are all about understanding a system in order to take advantage of its inefficiencies. The same should be said for optimizing your website for search engines.
Improving SEO is one of the quickest and most cost effective ways to draw more customers to your website. It’s the best kind of investment: low risk, high reward.
Here are five tips to know in order to capitalize on the SEO of your investment solutions website.
1. Research Your Competition
The first step is to examine the content keywords used by the top five investment solutions websites that come up on Google.
Using tools like KeywordSpy you can discover the profitable keywords and ad-copy combinations used by competitors in order to learn how and why Google’s algorithm favors them above all other sites.
Compare this analysis with the content keywords used on your site.
2. Narrow Your List of Investment Solutions Keywords
From this analysis, you should have a sizable list of potential keywords to adopt for your site.
However, you should be wary about using common keywords and search engine terms. You want your investment solutions website to still stick out.
You should also keep in mind your specific clientele. Think about what they will be looking for from their perspective.
For example, if you offer real estate investment solutions like 1031 Gateway, use keywords that relate to that specific service.
This is a good method to discover keywords that will be unique to your site and your site alone.
After coming up with a list of unique keywords, disperse them through your site. Monitor your progress with these keywords.
3. Integrate Your Keywords
Once you’ve established your list of keywords it’s important to know where to place them throughout your site.
Keywords should appear both in the design of your site, like on the menu bar and in your existing content.
Using keywords on page titles helps search engines establish what the page is about. One to three keywords should exist somewhere on these designated pages.
Content that relates naturally to these keywords is also a must. Search engine algorithms are looking for legitimate content that will be most helpful to their users.
Pages with 800 to 2,000 words which naturally relate to these keywords have shown to perform well.
4. Monitor Your Progress
Keep track of your site’s traffic on a weekly basis.
If after a certain period of time you notice that the improvement in your traffic is minimal, choose other keywords off your initial list to try.
Keep tinkering with keywords until you find a combination that works.
5. Make Sure Your Site Is Working
After establishing your investment solutions site near the top of the search engine rankings, the last thing you want to do is lose it.
One of the easiest ways to lose your ranking is suffering from website downtime.
This is the amount of time your site is loading unusually slow or is not working altogether.
The longer this happens, the more Google or another search engine will lose faith in your website as being reliable enough to recommend visiting.
It’s important to know when your website is suffering from downtime as soon as possible.
Make sure you don’t sacrifice the hard work you put into your website’s SEO and register for a website monitor.